Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 17 | 7th edition[211581]2023

Consumer Behavior - -study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. -Marketing Strategy, Regulatory P...

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy ...

Needs - -Necessary to live -Wants - -way a consumer goes about addressing a recognized need -Exchange - -acting out of the decision to give something up in return of greater value -Benefits - -positive results of consumption -Consumption - -process by which goods, services, or ideas are ...

Consumer Behavior - -study of individuals, groups, or organizations and processes they use to select, secure, use and dispose of products, services, experiences or ideas that satisfy needs and impacts that these processes have on consumer and society -7 Keys to Consumer Behavior - -Consumer Behva...

It is important for consumer researchers to understand the nature and power of attitudes. - -An attitude is a predisposition to evaluate an object or product positively or negatively. We form attitudes toward products and services, and these attitudes often determine whether we will purchase or not....

consumer behavior - -The totality of consumers' decisions with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human) decision-making units [over time]. -offering - -A product, service, activity, experience, or idea offe...

Consumer behaviour - -The buying behaviour of final consumers (individuals and households who buy goods and services for personal consumption). ->Easy to study what consumers do, but much harder to figure out why they do it!<--- -Why study CB? - -To plan effective marketing strategies -Pr...

consumer behavior - -the acquisition, consumption, and disposition of goods, services, time, and ideas by (human) decision making units -CB involves... - -more than just products more than just buying: acquisition usage disposing dynamic process many people -consumer roles - -inf...

Conceptual Model (pg. 24) - - -Consumer Behavior (pg. 6) - -is the study of individuals, groups, or organizations and the process they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these process have on the consumer and ...

marketing - -the creation and maintenance of satisfying exchange relationships between businesses and their customers -international marketing - -involves marketing activities between sellers and buyers in different countries -market - -the likely customers for a good or service in a certain g...