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[Show more]Benefit Segmentation correct answer: Dividing the market by determining which benefits of the product to talk about 
 
Brand Name correct answer: A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors 
 
Business-to-Business (B2B...
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Add to cartBenefit Segmentation correct answer: Dividing the market by determining which benefits of the product to talk about 
 
Brand Name correct answer: A word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors 
 
Business-to-Business (B2B...
What are the 3 underlying principles of marketing? correct answer: Customer value 
Differentiation —> creating a competitive advantage 
STP —> segmentation, targeting, and positioning 
 
What does it mean in marketing to create and communicate value? correct answer: It's not about prod...
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Add to cartWhat are the 3 underlying principles of marketing? correct answer: Customer value 
Differentiation —> creating a competitive advantage 
STP —> segmentation, targeting, and positioning 
 
What does it mean in marketing to create and communicate value? correct answer: It's not about prod...
What is a nudge? correct answer: trying to improve peoples decisions by changing the ways options are presented to them 
 
What are the 3 guiding principles for how to "nudge for good"? correct answer: transparent, easy to opt out of, improve the persons welfare. 
 
What are the 3 guiding princi...
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Add to cartWhat is a nudge? correct answer: trying to improve peoples decisions by changing the ways options are presented to them 
 
What are the 3 guiding principles for how to "nudge for good"? correct answer: transparent, easy to opt out of, improve the persons welfare. 
 
What are the 3 guiding princi...
generic goods correct answer: non-branded products that usually sell at a sizable discount compared to national or private-label brands. 
 
brand association correct answer: the linking of a brand to other favorable images, like famous product uses, a popular celebrity, or a particular geographic ...
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Add to cartgeneric goods correct answer: non-branded products that usually sell at a sizable discount compared to national or private-label brands. 
 
brand association correct answer: the linking of a brand to other favorable images, like famous product uses, a popular celebrity, or a particular geographic ...
Which of the following marketing strategies can be best employed for attracting tourists? correct answer: Place Marketing 
 
_____ is based on a costumer's perception that a product has a better relationship between the cost and the benefits than its competitors. correct answer: Value 
 
Peter is...
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Add to cartWhich of the following marketing strategies can be best employed for attracting tourists? correct answer: Place Marketing 
 
_____ is based on a costumer's perception that a product has a better relationship between the cost and the benefits than its competitors. correct answer: Value 
 
Peter is...
what is a nudge correct answer: changes in how choices are presented or set up to influence people to take a specific action 
 
what are the three guiding principles for how to "nudge for good" correct answer: nudges should be 
- transparent 
-never misleading 
- easily opted out of 
 
what are...
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Add to cartwhat is a nudge correct answer: changes in how choices are presented or set up to influence people to take a specific action 
 
what are the three guiding principles for how to "nudge for good" correct answer: nudges should be 
- transparent 
-never misleading 
- easily opted out of 
 
what are...
business correct answer: an organization or enterprising entity engaged in commercial, industrial, or professional 
 
do business' have to be for profit and of a certain size correct answer: businesses can be for profit entities or they can be nonprofit organizations that operate to fulfill a cha...
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Add to cartbusiness correct answer: an organization or enterprising entity engaged in commercial, industrial, or professional 
 
do business' have to be for profit and of a certain size correct answer: businesses can be for profit entities or they can be nonprofit organizations that operate to fulfill a cha...
Communication correct answer: the act of exchanging thoughts, messages, or information 
 
Rich Channels correct answer: face-to-face or telephone conversations; best used for messages with emotional content 
 
Lean Channels correct answer: e-mails, texts, or memos, which are appropriate for routi...
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Add to cartCommunication correct answer: the act of exchanging thoughts, messages, or information 
 
Rich Channels correct answer: face-to-face or telephone conversations; best used for messages with emotional content 
 
Lean Channels correct answer: e-mails, texts, or memos, which are appropriate for routi...
Listening correct answer: o Is the process of hearing someone speak, processing what you're hearing and demonstrating that you understand the speakers intent 
 
Sensing correct answer: o Involves hearing the words and receiving the nonverbal signals such as body language and facial expressions 
 ...
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Add to cartListening correct answer: o Is the process of hearing someone speak, processing what you're hearing and demonstrating that you understand the speakers intent 
 
Sensing correct answer: o Involves hearing the words and receiving the nonverbal signals such as body language and facial expressions 
 ...
What are 3 fundamental financial statements? correct answer: 1. the income statement 
2. the balance sheet 
3. the statement of cash flows 
 
What does an income statement reflect? correct answer: tells you how much money a company has brought in, how much it has spent, and the difference between ...
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Add to cartWhat are 3 fundamental financial statements? correct answer: 1. the income statement 
2. the balance sheet 
3. the statement of cash flows 
 
What does an income statement reflect? correct answer: tells you how much money a company has brought in, how much it has spent, and the difference between ...
Business correct answer: Those organizations that try to create value for the customer 
 
Profit correct answer: The difference between revenue and cost/expenditure 
 
Not-For-Profit Organizations correct answer: Primary objective is to provide goods and services to society without making a profi...
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Add to cartBusiness correct answer: Those organizations that try to create value for the customer 
 
Profit correct answer: The difference between revenue and cost/expenditure 
 
Not-For-Profit Organizations correct answer: Primary objective is to provide goods and services to society without making a profi...
absolute advantage correct answer: when a country has a monopoly on producing a product or is able to produce it at a cost below that of all other countries 
 
advertising correct answer: paid, non personal communication through various media by organizations and individuals who are in some way id...
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Add to cartabsolute advantage correct answer: when a country has a monopoly on producing a product or is able to produce it at a cost below that of all other countries 
 
advertising correct answer: paid, non personal communication through various media by organizations and individuals who are in some way id...
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