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Cluetrain Manifesto A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- like ...

Shift in marketing mix Reach, effectiveness, and efficiency goal of marketing to create a product/service that sells GOST hierarchy Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's Customer, competitors, collaborators, com...

What's the second largest search engine besides Google? YouTube The four most common video types are explainers how to videos product demos testimonials When was YouTube's first video aired? How many hours of video are watched on the platform monthly? What % of views come from mob...

Marketing Creation and satisfaction of demand for a product or service. Digital Marketing Utilizing the internet and other digital channels to drive demand for products and services Strategy Set of ideas that outline how a product or brand will meet its objectives Tactic A s...

What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing be...

near field communication a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code quick response code. a machine readable code like a barcode that can be used to store information lik...

What aspects of a video can be optimized for VSEO? title, thumbnail, meta tags Give some strategies for VSEO upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title...