MKTG 3101 (100% Accurate Solutions)

Market Penetration correct answers company growth by increasing sales of current products to current market segments w/0 changing the product Market Development correct answers company growth by identifying and developing new market segments for current products Product Development correct ans...

product correct answers anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need Service correct answers an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership or ...

marketing correct answers the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return; is an art- can generate strong emotions, clever marketing can capture your attention goal of marketing correct answers to...

Roles of retailers in the distribution channel correct answers -Gatekeeper to the customer in exchanges -companies must convince retailer to carry their product -marketers works & partner with them to get products to market -retailer set final price & terms with supplier -can delist you at any t...

Direct Marketing correct answers interacts with customers on a personal level. a message from a marketer to an individual customer advantages include: -immediate results -builds customer relationships Self Concept correct answers a description of who you believe you are literally (I am a whi...

what is a product? correct answers bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs - things - people - ideas not just a product as you typically think of it -Doesn't just have to be a thing that you can buy Ex: if we're tryin...

Four Major Steps in Designing a Customer-Driven Marketing Strategy correct answers *select customers to serve* 1. Segmentation 2. Targeting *decide on a value proposition* 3. Differentiation 4. Positioning Segmentation correct answers Dividing the total market into smaller segments of buyers...

Product correct answers Bundle of physical, service, and symbolic attributes designed to satisfy a customer's needs Services correct answers intangible taks that satisfy the needs of consumers and business users Goods/Objects correct answers tangible products that customers can see, hear, sme...

traditional marketing correct answers Promotes functional features and benefits Persuasive appeals focus on quality or price Assumes customers are rational and analytical decision-makers consumers want a product that... correct answers appeals to their senses, stimulate their minds, create ...

Product Line Classifications correct answers -specialty stores -department stores -convenience stores -superstores -category killers Specialty Stores correct answers carry narrow product lines with deep assortments within the product lines ex. Vineyard Vines, Stonewall Kitchen Department ...

Marketing correct answers a process by which companies create *value* for customers and build strong customer *relationships* in order to capture value from customers in return. Always starting from and focused on *consumer need* Marketing Myopia correct answers short sighted and not open minded ...

decision making correct answers structured approach 5 step marketing research approach correct answers define the problem. develop the research plan. collect relevant information. develop findings. take marketing actions concepts correct answers ideas about products methods correct answers ...

Market Segmentation correct answers Dividing market into groups who have different needs, characteristics, behaviors Market Targeting correct answers Select the segment(s) to enter Differentiation correct answers Differentiating product to create superior customer value Positioning correct ...