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Principles of Marketing (BUSE2025) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 1 marketing module at 2nd year, including a practice exam.
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Summary (Chpt.17) Digital, Online, Social media, and Mobile Marketing
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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Summary (Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.14) Integrated Marketing Communications Strategy
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Add to cart(Chpt.12) Marketing Channels
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Summary (Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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Summary (Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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Add to cart(Chpt.8) Products, Services, and Brands
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Summary (Chpt.7) Customer Value-Driven Marketing Strategy
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Customer Value-Driven Marketing Strategy Creating Value for Target Customers
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Summary (Chpt.3) Analysing The Marketing Environment
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(Chpt.3) Analysing The Marketing Environment
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Summary (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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Summary (Chpt.1) Creating Customer Value and Engagement
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(Chpt.1) Creating Customer Value and Engagement Introduction to Principles of Marketing
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Human Resources Management IIA Practice Exam
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A practice test covering all chapters to help you prepare for your exam.
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