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BUNDLED MGT 6311 MIDTERM EXAM
BUNDLED MGT 6311 MIDTERM EXAM BUNDLED MGT 6311 MIDTERM EXAM
[Show more]BUNDLED MGT 6311 MIDTERM EXAM BUNDLED MGT 6311 MIDTERM EXAM
[Show more]Shift in marketing mix - Reach, effectiveness, and efficiency 
 
goal of marketing - to create a product/service that sells 
 
GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Customer, competitors, collaborators, company, co...
Preview 2 out of 5 pages
Add to cartShift in marketing mix - Reach, effectiveness, and efficiency 
 
goal of marketing - to create a product/service that sells 
 
GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - Customer, competitors, collaborators, company, co...
Marketing - Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - A specific ...
Preview 3 out of 16 pages
Add to cartMarketing - Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - A specific ...
What are the two biggest components of US ad spending, and how are they trending? 
 
What are the two biggest sources of online traffic, and how are they trending? 
 
How are budgets in the US changing per mobile, desktop, TV and digital? 
 
What are some of the drivers of digital marketing becom...
Preview 2 out of 6 pages
Add to cartWhat are the two biggest components of US ad spending, and how are they trending? 
 
What are the two biggest sources of online traffic, and how are they trending? 
 
How are budgets in the US changing per mobile, desktop, TV and digital? 
 
What are some of the drivers of digital marketing becom...
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