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BUNDLED MGT 6311 MIDTERM EXAM

BUNDLED MGT 6311 MIDTERM EXAM BUNDLED MGT 6311 MIDTERM EXAM

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MGT 6311 Midterm Exam With Verified Answers

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Shift in marketing mix - Reach, effectiveness, and efficiency goal of marketing - to create a product/service that sells GOST hierarchy - Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 5 C's - Customer, competitors, collaborators, company, co...

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MGT 6311: Digital Marketing - Midterm Exam With Answers Graded A+

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Marketing - Creation and satisfaction of demand for a product or service. Digital Marketing - Utilizing the internet and other digital channels to drive demand for products and services Strategy - Set of ideas that outline how a product or brand will meet its objectives Tactic - A specific ...

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MGT 6311 Midterm Questions And Answers

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What are the two biggest components of US ad spending, and how are they trending? What are the two biggest sources of online traffic, and how are they trending? How are budgets in the US changing per mobile, desktop, TV and digital? What are some of the drivers of digital marketing becom...

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