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[Show more]There are many benefits to having a social media strategy. Which answer is NOT one of them? 
Social media helps you send better emails 
 
 
 
Which KPI is most likely to be a vanity metric? 
Reach 
 
 
 
On which social network should you share content more frequently? 
Twitter 
 
 
 
Which of these...
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Add to cartThere are many benefits to having a social media strategy. Which answer is NOT one of them? 
Social media helps you send better emails 
 
 
 
Which KPI is most likely to be a vanity metric? 
Reach 
 
 
 
On which social network should you share content more frequently? 
Twitter 
 
 
 
Which of these...
There are many benefits to having a social media strategy. Which answer is NOT one of them? 
Social media helps you send better emails 
 
 
 
Which KPI is most likely to be a vanity metric? 
Reach 
 
 
 
On which social network should you share content more frequently? 
Twitter 
 
 
 
Which of these...
Preview 2 out of 9 pages
Add to cartThere are many benefits to having a social media strategy. Which answer is NOT one of them? 
Social media helps you send better emails 
 
 
 
Which KPI is most likely to be a vanity metric? 
Reach 
 
 
 
On which social network should you share content more frequently? 
Twitter 
 
 
 
Which of these...
Why is social media an important part of inbound marketing? 
Social media helps you reach millions of people in distant countries. 
Users have the best customer service experiences in social media. 
Social media is a one-to-one medium you can use to market in a direct, human way. 
Social media has b...
Preview 2 out of 10 pages
Add to cartWhy is social media an important part of inbound marketing? 
Social media helps you reach millions of people in distant countries. 
Users have the best customer service experiences in social media. 
Social media is a one-to-one medium you can use to market in a direct, human way. 
Social media has b...
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined? 
The software that exists with the goal of automating your marketing actions. 
 
 
 
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified...
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Add to cartMarketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver Information. How Is Marketing Automation Defined? 
The software that exists with the goal of automating your marketing actions. 
 
 
 
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified...
True or False? 
 
Your CRM Database is available to only the marketing team so that contact information is not shared between the sales and service teams. 
False! 
 
Your CRM helps you share and streamline information across all teams. 
 
 
 
Which tool exemplifies the all-in-one approach to reporti...
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Add to cartTrue or False? 
 
Your CRM Database is available to only the marketing team so that contact information is not shared between the sales and service teams. 
False! 
 
Your CRM helps you share and streamline information across all teams. 
 
 
 
Which tool exemplifies the all-in-one approach to reporti...
HubSpot Certification exam study guide fully solved(with expert solutions)2024
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Add to cartHubSpot Certification exam study guide fully solved(with expert solutions)2024
Hubspot Social Media Certification exam study guide fully solved(with expert solutions)2024
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Add to cartHubspot Social Media Certification exam study guide fully solved(with expert solutions)2024
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Hubspot - Social Media Marketing Certification exam study guide fully solved(with expert solutions)
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Add to cartHubspot - Social Media Marketing Certification exam study guide fully solved(with expert solutions)
True or false: Digital advertising has no impact on your organic marketing efforts. 
False 
 
 
 
Which of the following can digital advertising help you accomplish? 
Get more results in the search engine results pages 
 
 
 
Organic reach on social media networks like Facebook is: 
Shrinking 
 
 
 ...
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Add to cartTrue or false: Digital advertising has no impact on your organic marketing efforts. 
False 
 
 
 
Which of the following can digital advertising help you accomplish? 
Get more results in the search engine results pages 
 
 
 
Organic reach on social media networks like Facebook is: 
Shrinking 
 
 
 ...
All of the following are content marketing practices EXCEPT: 
technical SEO 
 
 
 
Which best describes the content marketing and inbound marketing relationship? 
success relies on both as each serves a different function 
 
 
 
Fill in the blank: To effectively tell your business' story, you need ...
Preview 2 out of 11 pages
Add to cartAll of the following are content marketing practices EXCEPT: 
technical SEO 
 
 
 
Which best describes the content marketing and inbound marketing relationship? 
success relies on both as each serves a different function 
 
 
 
Fill in the blank: To effectively tell your business' story, you need ...
Which network has the longest life for a piece of content? 
Pinterest 
 
 
 
True or false? A buyer persona is as important as business objectives when developing a social media strategy. 
True 
 
 
 
Why would you want a service to help you manage and discover influence? 
To identify individuals wh...
Preview 2 out of 5 pages
Add to cartWhich network has the longest life for a piece of content? 
Pinterest 
 
 
 
True or false? A buyer persona is as important as business objectives when developing a social media strategy. 
True 
 
 
 
Why would you want a service to help you manage and discover influence? 
To identify individuals wh...
Why is social media an important part of inbound marketing? 
 
1. Social media helps you reach millions of people in distant countries. 
2. Users have the best customer service experiences in social media. 
3. Social media is a one-to-one medium you can use to market in a direct, human way. 
4. Soci...
Preview 2 out of 5 pages
Add to cartWhy is social media an important part of inbound marketing? 
 
1. Social media helps you reach millions of people in distant countries. 
2. Users have the best customer service experiences in social media. 
3. Social media is a one-to-one medium you can use to market in a direct, human way. 
4. Soci...
Digital Marketing 
Any kind of marketing that happens on a digital platform 
 
 
 
inbound marketing 
a business methodology that attracts customers by creating valuable content and experiences tailored to them 
 
 
 
Inbound Methodology 
a method for growing an organization by building lasting rela...
Preview 2 out of 7 pages
Add to cartDigital Marketing 
Any kind of marketing that happens on a digital platform 
 
 
 
inbound marketing 
a business methodology that attracts customers by creating valuable content and experiences tailored to them 
 
 
 
Inbound Methodology 
a method for growing an organization by building lasting rela...
Hubspot Certification 1-5 exam study guide fully solved(with expert solutions)2024
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Add to cartHubspot Certification 1-5 exam study guide fully solved(with expert solutions)2024
What practices would be considered traditional marketing? 
1. Cold calling 
2. Cold emails 
3. Interuptive ads 
 
 
 
What are the three stages of the Buyer's Journey? 
1. Awareness 2. Consideration 3. Decision 
 
 
 
What are the four stages of the Inbound Methodology? 
1. Attract 2. Convert 3. Cl...
Preview 2 out of 6 pages
Add to cartWhat practices would be considered traditional marketing? 
1. Cold calling 
2. Cold emails 
3. Interuptive ads 
 
 
 
What are the three stages of the Buyer's Journey? 
1. Awareness 2. Consideration 3. Decision 
 
 
 
What are the four stages of the Inbound Methodology? 
1. Attract 2. Convert 3. Cl...
What Is The Definition Of An Email Marketing Strategy? 
A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. 
 
 
 
When was the first email sent? 
1970s 
 
 
 
How Can Email Marketing Fuel Your Overall Inbound Str...
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Add to cartWhat Is The Definition Of An Email Marketing Strategy? 
A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel. 
 
 
 
When was the first email sent? 
1970s 
 
 
 
How Can Email Marketing Fuel Your Overall Inbound Str...
With which other tools in the HubSpot does the Lists tool communicate? 
Workflows, social streams, smart content, and reports 
 
 
 
How does context play an important role in building an inbound business? 
Even if our company only focuses on marketing or selling one specific product or service, we ...
Preview 1 out of 2 pages
Add to cartWith which other tools in the HubSpot does the Lists tool communicate? 
Workflows, social streams, smart content, and reports 
 
 
 
How does context play an important role in building an inbound business? 
Even if our company only focuses on marketing or selling one specific product or service, we ...
Which types of business contacts do you want to have in your contact database? 
anybody your company markets, sells, partners, engages with or employs. 
 
 
 
Why is the Contacts application such a valuable tool for marketers? 
it helps us to properly market with relevant content to our buyer person...
Preview 1 out of 3 pages
Add to cartWhich types of business contacts do you want to have in your contact database? 
anybody your company markets, sells, partners, engages with or employs. 
 
 
 
Why is the Contacts application such a valuable tool for marketers? 
it helps us to properly market with relevant content to our buyer person...
What's the difference between traditonal marketing & inbound marketing? 
Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric 
 
Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric. 
 
 
 
What is inbound? 
-marketing ...
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Add to cartWhat's the difference between traditonal marketing & inbound marketing? 
Traditional: Finding Customers. Cold calling, cold emails (spam), interruptive ads, marketer-centric 
 
Inbound: Empowering Potential Customers. SEO, blogging, attraction, customer-centric. 
 
 
 
What is inbound? 
-marketing ...
Inbound Sales purpose 
Provide helpful, human, and holistic experience to anyone who interacts with your company in anyway. 
 
 
 
What are the 3 stages of the buyers journey? 
Awareness, consideration, and decision. 
 
 
 
What does the buyer become aware of in the awareness stage? 
Their problem 
...
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Add to cartInbound Sales purpose 
Provide helpful, human, and holistic experience to anyone who interacts with your company in anyway. 
 
 
 
What are the 3 stages of the buyers journey? 
Awareness, consideration, and decision. 
 
 
 
What does the buyer become aware of in the awareness stage? 
Their problem 
...
To keep your content calendar agile, it shouldn't extend more than... 
3 months 
 
 
 
All of the following are attributes of a content creation workflow EXCEPT 
How much money it will cost to complete initiative 
 
 
 
You asked your colleague to provide feedback on a blog post you recently wrote....
Preview 2 out of 6 pages
Add to cartTo keep your content calendar agile, it shouldn't extend more than... 
3 months 
 
 
 
All of the following are attributes of a content creation workflow EXCEPT 
How much money it will cost to complete initiative 
 
 
 
You asked your colleague to provide feedback on a blog post you recently wrote....
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Traditional marketing 
Companies focus on finding customers by getting their marketing message in front of as many people as possible. Channels like billboards, TV ads, and cold calling. 
 
2 fundamental problems: 
-technology is making these techniques less effective and more expensive 
-traditiona...
Preview 2 out of 6 pages
Add to cartTraditional marketing 
Companies focus on finding customers by getting their marketing message in front of as many people as possible. Channels like billboards, TV ads, and cold calling. 
 
2 fundamental problems: 
-technology is making these techniques less effective and more expensive 
-traditiona...
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