MKTG201 Discussions Week 1, 2, 3, 5, 6, 8 (Bundle)

Week 2 Discussion: Consumer buying habits Please answer the two questions below • Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. • Identify the ways in which business-to-business (B2B) markets differ from business-to-consu...

Week 3 Discussion: Target Market and Market-Segmenting Strategies Answer one of the discussion questions, listed below 1. Please describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its pu...

Week 5 Discussion: Marketing Channels Answer two out of the three discussion questions, listed below, for this week. 1. Please make a list of products you believe failed because of poor marketing channel choices. 2. Why do marketing professionals care about and participate in supply chain dec...

Week 6 Discussion: Integrated Marketing Communications Answer one of the discussion questions, listed below 1. Please try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note ho...

Week 8 Discussion: Price the Only Revenue Generator Answer two of the three discussion questions, listed below. 1. Please Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. 2. Which pricing strategies have you noticed when you...