MBA Exam complete SOLUTION BUNDLE

Brand Manager: - ANSWER-The project manager in P&G's version of the matrix structure. Centralization: - ANSWER-An organizational decision-making approach with most strategic and operating decisions made by managers at the top of the organization structure (at corporate headquarters). Corporate...

Marketing - ANSWER-identifying and meeting human and social needs in a way that harmonizes with the goals of the organization Marketing Management - ANSWER-the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating s...

Market Segmentation - ANSWER-The process of dividing consumers into groups with similar consumer characteristics and product needs. Market Segmentation - ANSWER-Allows managers to break the market into small manageable groups, so that firms can tailor their offerings to satisfy different needs a...

Product - ANSWER-_______ is the most essential decision in the 4Ps because it is what the consumer is receiving in the exchange. Intangibility - ANSWER-The extent to which you have something concrete Experience Marketing - ANSWER-Consumers ar buying the experience broadly - ANSWER-Define competi...

Targeting - ANSWER-- Selection of ideal customer segments - Serve the segments whose needs match the firms abilities Why target? - ANSWER-- Better serve customers - Not a one size fits all Targeting Methods - ANSWER-- Top Down - Bottom Up Top Down - ANSWER-- Strategic - Understand the firms r...

Pricing Strategies Cost based (company), competitor based (intermediate value), customer based (sense of products value) profit increase as price increases; increase as fixed or variable costs decrease profit driver price elasticity a measure of the sensitivity of demand to changes in price;...

Information system definition - ANSWER-An information system (IS) can be defined technically as a set of interrelated components that collect, process, store, and distribute information to support decision making and control in an organization Information systems are combinations of hardware, sof...

Culture - ANSWER-a way of life among a group of people; the behaviors, beliefs, values, and symbols that they accept, generally without thinking about them, and that are passed along by communication and imitation from one generation to the next. Reference Group - ANSWER-all the groups that have ...

Corporate-level strategy - ANSWER-highest level of decision formulated by the highest level of management team (CEO and top managers) of the company CEOS and top managers ask questions such as - ANSWER-- which business unit(s) should we have? -How should we support and enhance the value of each ...

T/F: Corporate restructuring seeks to improve efficiency and performance through such actions as realigning divisions in the firm, reducing the amount of cash under the discretion of senior executives, and acquiring or divesting business units. True. This is the definition of the term corporate r...

MBA 705 FINAL strategy implementation 2 key points - consider plan for implementation before adopting strategic alt - greater the strategic change, the more complex the implementation organizational structure formal means by which work is coordinated in an organization structure exists to prov...