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MKT-315 Topic 6 QuizAdding new channels in a multichannel distribution system provides the following advantage: - correct answer It expands market and sales coverage When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n) ________ system....

MKT-315 GCU MIDTERMCREST method - correct answer C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs - corre...

MKT 315What is Retailing? - correct answer A set of business activities that adds value to the products and services sold to consumers for their personal or family use. It is the last stage in the distribution process; includes every sale to the final customer Pure Retailers - correct answer Se...

MKT-315 Quizzesb. marketing information system - correct answer What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? a. control b. marketing information system c. ansoff matrix d. SMART goals c. cause marketing - correc...

MKT-315 Topic 3 Quiz Who is affected by the individual consumer tolerance of risk? - correct answer Purchase decision Maslow's hierarchy of needs is: - correct answer Self-actualization, esteem, love, safety, physiological Among specific filters, which one is the selective perception? - c...

MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process ...

MKT 315 Topic 2Data Collection - correct answer Gathering of information in a structured way in order to answer marketing research questions. Differentiation - correct answer Creating points of difference in the mind of the consumer that allow a company to stand apart from its competitors. With...

MKT 315 uky exam 2The Social Success Cycle - correct answer 1.Listening: Monitoring and responding to customer service and reputation management issues 2.Influencing: Establishing authority thru distributing and sharing valuable content 3.Networking: Finding and associating with authoritative and...

MKT 315 Midterm 1 GCUWhat is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? - correct answer Marketing information system Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example...

MKT 315- Ch. 8New-product Development - correct answer The development of original products, product improvements, product modifications, and new brands through the firm's own product development efforts. Idea Generation - correct answer The systematic search for new-product ideas. Crowdsou...

Mkt 315 exam 1Behavioral Targeting - correct answer Displays ads at one website based on the user's previous surfing behavior Shoper Marketing - correct answer Marketing to consumers based on research of the entire process consumers go through when making a purchase Retail Research - corre...

MKT-315 Topic 2 Perceptual map is a tool for visualizing: - correct answer Competitive landscape and spotting positioning opportunities Demographics, trends, buying habits, competition, and industry environments are the part of: - correct answer Marketing data which of the following is NOT ...

GCU MKT-315 Final ExamWhen a company includes free shipping for $25 minimum purchases, this deal is an example of what? - correct answer Sales promotion During what step of the selling process does a sales person present the value of the company's product or service and offers solutions to cust...

MKT 315 Chapter 8 DistributionWhen a company includes free shipping for $25 minimum purchases, this deal is an example of what? - correct answer Sales promotion During what step of the selling process does a sales person present the value of the company's product or service and offers solutions...

MKT-315 Topic 2Examples of neuromarketing research are: Brain activity Emotional response to an ad or product Eye movement tracking All of the above - correct answer All of the above What is market segmentation? - correct answer Dividing the entire market into groups of consum...

MKT-315 Chapter 6 Assurance - correct answer The customers' evaluation of the competence of the service provider. Customer Gap - correct answer The difference between customer expectations and customer perceptions. Customer Satisfaction - correct answer A form of measurement of service qu...

MKT 315 - Quiz 1 & 2Megan is excited about her upcoming high school prom. Although she has many dresses, she decides to go shopping for a new one. In this scenario, the dress is an example of a _____ in the basic consumption process. - correct answer Want PCPersonal Inc. sold more than 7 million...

MKT-315 Quiz 3Some of the reasons that make people decide what to buy are: 1. Personal, situational, psychological, and social interactions 2. Personal, emotional, affection, and social interactions 3. Psychological, awareness, situational 4. Rage, personal and social interactions - correct a...