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MKT 3210 Exam 3 VOCAB STUDY GUIDE
MKT 3210 Exam 3 VOCAB STUDY GUIDE
[Show more]MKT 3210 Exam 3 VOCAB STUDY GUIDE
[Show more]Marketing Research (CH 1) Correct Answer: The systematic gathering, recording, and analyzing data of a particular market 
 
Marketing Concept (CH 1) Correct Answer: Achieve goals and beat competition 
 
4 P's (CH 1) Correct Answer: Product, Price, Place, Promotion 
 
Purpose of marketing researc...
Preview 2 out of 5 pages
Add to cartMarketing Research (CH 1) Correct Answer: The systematic gathering, recording, and analyzing data of a particular market 
 
Marketing Concept (CH 1) Correct Answer: Achieve goals and beat competition 
 
4 P's (CH 1) Correct Answer: Product, Price, Place, Promotion 
 
Purpose of marketing researc...
Chapter 8: 
 Attributes – include features, functions, benefits, and uses of a product; marketers view 
products as a bundle of attributes that includes the packaging, branding, name, benefits, 
and supporting features in addition to a physical good 
 Good – a tangible product that we can ...
Preview 2 out of 8 pages
Add to cartChapter 8: 
 Attributes – include features, functions, benefits, and uses of a product; marketers view 
products as a bundle of attributes that includes the packaging, branding, name, benefits, 
and supporting features in addition to a physical good 
 Good – a tangible product that we can ...
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