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Marketo Bundled Exams Questions and Answers Multiple Versions (2024/2025) (Complete and Accurate)
Marketo Bundled Exams Questions and Answers Multiple Versions (2024/2025) (Complete and Accurate)
[Show more]Marketo Bundled Exams Questions and Answers Multiple Versions (2024/2025) (Complete and Accurate)
[Show more]Trying to run a campaign to change all state data values to empty. Which input in the flow would 
work? 
A. [[NULL]] 
B. NULL 
C. leave blank - B 
Sara is making Segmentations, what should she remember as true? Choose Two. 
A. Segmentations and Smart Lists are the same. 
B. Can create up to 150 segm...
Preview 3 out of 21 pages
Add to cartTrying to run a campaign to change all state data values to empty. Which input in the flow would 
work? 
A. [[NULL]] 
B. NULL 
C. leave blank - B 
Sara is making Segmentations, what should she remember as true? Choose Two. 
A. Segmentations and Smart Lists are the same. 
B. Can create up to 150 segm...
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of y...
Preview 3 out of 18 pages
Add to cartMarketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of y...
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of y...
Preview 3 out of 21 pages
Add to cartMarketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of y...
Marketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of y...
Preview 3 out of 16 pages
Add to cartMarketing automation platforms do NOT have which functionality? 
A. Host landing pages 
B. Score leads 
C. Host your organization's website 
D. Segment your database - C. Host your organization's website 
Which is NOT a reason to gate content for middle-funnel stage buyers? 
A. To learn which of y...
Marketing Automation - Software that streamlines, automates and measures tasks and 
workflow so that organizations can increase operational efficiency and grow revenue faster. 
Engagement Hub/Database - To help capture everything we learn about customers across all 
channels and touch points. 
Autom...
Preview 1 out of 4 pages
Add to cartMarketing Automation - Software that streamlines, automates and measures tasks and 
workflow so that organizations can increase operational efficiency and grow revenue faster. 
Engagement Hub/Database - To help capture everything we learn about customers across all 
channels and touch points. 
Autom...
How to block field updates from untrusted sources in a list import - Admin>Field 
Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted 
Source>Apply 
What is blocking field updates important for? - -preventing people's information from being 
ov...
Preview 2 out of 14 pages
Add to cartHow to block field updates from untrusted sources in a list import - Admin>Field 
Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted 
Source>Apply 
What is blocking field updates important for? - -preventing people's information from being 
ov...
Flow: Add to List - This flow step is used to add people to lists. 
Flow: Append Data to a Field - you can add data such as Dan is interested in Waffle Makers 
with this flow step 
Flow: Call Webhook - Let you interact with third party services. Send/receive information by 
calling a this in a smart...
Preview 2 out of 8 pages
Add to cartFlow: Add to List - This flow step is used to add people to lists. 
Flow: Append Data to a Field - you can add data such as Dan is interested in Waffle Makers 
with this flow step 
Flow: Call Webhook - Let you interact with third party services. Send/receive information by 
calling a this in a smart...
A method of testing a control sample against other versions in which a single element varies - 
A/B Testing 
A message that is returned to the sender because ti was not delivered - Bounce 
Any marketing program to be tracked in S or Marketo - Campaign 
The type of marketing activity associated with ...
Preview 2 out of 12 pages
Add to cartA method of testing a control sample against other versions in which a single element varies - 
A/B Testing 
A message that is returned to the sender because ti was not delivered - Bounce 
Any marketing program to be tracked in S or Marketo - Campaign 
The type of marketing activity associated with ...
Marketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with...
Preview 2 out of 11 pages
Add to cartMarketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with...
Marketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with...
Preview 2 out of 11 pages
Add to cartMarketing automation technology - Streamlines, automates, and measures marketing tasks 
and workflows 
Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads 
through their buyer journey 
Lead nurturing - The process of collecting, qualifying, and interacting with...
Marketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, 
...
Preview 4 out of 51 pages
Add to cartMarketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms do NOT have which functionality? - Host your organization's 
website 
Marketing automation platforms DO have which functionality? - Score leads, Host landing pages, 
...
Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program sta...
Preview 4 out of 41 pages
Add to cartWhich two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program sta...
Which two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program sta...
Preview 4 out of 88 pages
Add to cartWhich two columns on the Program Performance Report are calculated using acquisition 
program? 
A. New Names 
B. Total Members 
C. Revenue per New Name 
D. Cost per Member (USD) 
E. Cost per New Name (USD) 
F. Revenue per Member (USD) - A, E 
A marketer ran a program and did not assign a program sta...
What type of Marketo Program is used for one-off email sends? - Email Program, Email 
Send Channel 
What type of Marketo Program is used to send emails on a recurring basis? - Engagement 
Program, Nurture Channel 
What 5 methods can you use to add Leads to a Program - 1. Lead fills out a form on a 
...
Preview 1 out of 2 pages
Add to cartWhat type of Marketo Program is used for one-off email sends? - Email Program, Email 
Send Channel 
What type of Marketo Program is used to send emails on a recurring basis? - Engagement 
Program, Nurture Channel 
What 5 methods can you use to add Leads to a Program - 1. Lead fills out a form on a 
...
In the Marketo Forms 2.0 editor, which function does Mask Input provide? - Enforces a 
specific format for the field 
You have three mandatory fields that you want to always show on your form and five additional 
fields you want to ask over time. If you want to have a total of five fields visible to...
Preview 3 out of 21 pages
Add to cartIn the Marketo Forms 2.0 editor, which function does Mask Input provide? - Enforces a 
specific format for the field 
You have three mandatory fields that you want to always show on your form and five additional 
fields you want to ask over time. If you want to have a total of five fields visible to...
You need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is t...
Preview 4 out of 38 pages
Add to cartYou need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is t...
on Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repea...
Preview 3 out of 17 pages
Add to carton Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repea...
on Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repea...
Preview 3 out of 18 pages
Add to carton Marketo servers - Where are Marketo landing pages hosted? 
Forms, rectangles, images - What items do landing pages contain? 
TRUE - TRUE or FALSE 
For best deliverability, emails should use tables for layout instead of CSS. 
FALSE: It's not recommended - TRUE or FALSE 
It's recommended to repea...
If you want to employ both an overall score and a behavior score in a smart campaign, what 
action should you take - Create separate flow actions 
Which of the following is not true about changing the value of a tag - Tag values can only be 
changed when not in use 
A smart campaign consists of whic...
Preview 3 out of 18 pages
Add to cartIf you want to employ both an overall score and a behavior score in a smart campaign, what 
action should you take - Create separate flow actions 
Which of the following is not true about changing the value of a tag - Tag values can only be 
changed when not in use 
A smart campaign consists of whic...
Trigger - an activity in a smart campaign that occurs when a web page is visited or a form is 
filled out. 
Trigger Campaign - A smart campaign that contains at least one trigger in its smart list. 
Unsubscribed - A field that indicates whether a person has opted out of marketing emails. 
When true,...
Preview 2 out of 10 pages
Add to cartTrigger - an activity in a smart campaign that occurs when a web page is visited or a form is 
filled out. 
Trigger Campaign - A smart campaign that contains at least one trigger in its smart list. 
Unsubscribed - A field that indicates whether a person has opted out of marketing emails. 
When true,...
You need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is t...
Preview 2 out of 9 pages
Add to cartYou need to comply with US spam legislation. Which of the following subscription management 
approaches is the most commonly used? 
a. Opt-out 
b. Opt-in 
d. Double opt-in - a. Opt-out 
You need to comply with Canadian spam legislation. Which of the following subscription 
management approaches is t...
You need to mark individuals as attended as they show up to your customer appreciation dinner. 
Which channel and program type should you use? 
a. Webinar channel and Event program type 
b. Email Send channel and Email program type 
c. Live Event channel and Event program type 
d. Operational progra...
Preview 2 out of 14 pages
Add to cartYou need to mark individuals as attended as they show up to your customer appreciation dinner. 
Which channel and program type should you use? 
a. Webinar channel and Event program type 
b. Email Send channel and Email program type 
c. Live Event channel and Event program type 
d. Operational progra...
A marketing manager has an engagement program with emails that have been activated and 
approved. The stream cadence has been set up, and the program turned on, but after the cast 
date, the manager can see that emails are not sent. 
Which step has been missed? 
A. The quality of the deliverability ...
Preview 2 out of 13 pages
Add to cartA marketing manager has an engagement program with emails that have been activated and 
approved. The stream cadence has been set up, and the program turned on, but after the cast 
date, the manager can see that emails are not sent. 
Which step has been missed? 
A. The quality of the deliverability ...
If you clone an email program, the audience tile displayed in control panel (people and blocked) 
will be updated automatically? * 
T/F - False, I have to press the spinning refresh wheel 
Which Marketo report will show opens, clicks and deliverability? - Email Performance 
Report 
What does "exhau...
Preview 2 out of 6 pages
Add to cartIf you clone an email program, the audience tile displayed in control panel (people and blocked) 
will be updated automatically? * 
T/F - False, I have to press the spinning refresh wheel 
Which Marketo report will show opens, clicks and deliverability? - Email Performance 
Report 
What does "exhau...
Filter campaigns - A type of smart campaign that has the following characteristics: 
- Search for leads based on specific attributes 
-Can be scheduled to run on specific dates/times 
-Can be "batched" 
Program Membership - A lead fills out a form on a landing page in the program. 
Program Members...
Preview 2 out of 11 pages
Add to cartFilter campaigns - A type of smart campaign that has the following characteristics: 
- Search for leads based on specific attributes 
-Can be scheduled to run on specific dates/times 
-Can be "batched" 
Program Membership - A lead fills out a form on a landing page in the program. 
Program Members...
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