Pardot Specialist Exams Pack | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+

What activities are completion actions available for? (Multiple) a. automation rules b. custom redirects c. forms d. dynamic lists : b. custom redirects c. forms How can a visitor become a known prospect? a. Opening an email b. Filling out a form c. Through the CRM connector d. Visiting a...

What report gives you insight into a prospect's score at each stage of their lifecycle? a) Prospect report b) Prospect score report c) Engagement & activity report d) Prospect lifecycle report : d) Prospect life-cycle report What is the difference between Pardot and Salesforce campaigns? a) ...

T or F: in Pardot, an email address is necessary in order to become a prospect : True Anonymous Visitor : someone who has visited a page with your Pardot tracking code on it, but hasn't converted to a prospect yet Prospect : visitors who have an associated email address in Pardot Form Handl...

What are user role security limits? Select 3 Max number of records someone can delete Max number of prospects the person can export Max number of emails the person can send Max number of records someone can import Max number of prospects assigned : Max number of prospects the person can export...

Which Salesforce field type is unsupported for syncing with Pardot? Number Picklist Lookup Formula : Lookup Which activity can be used to trigger an increase or decrease in a prospect's score? Choose 3 answers Clicking a link in the email Opening an email 2 | P a g e Unsubscribing from ...

Active Prospects (Dashboard) : Top five most active prospects not assigned or marked as reviewed. Identified Companies (Dashboard) : Recent companies that have had interaction with the website. IP Security : the option for location activation when you access the application from a different c...

Explain the purpose of the Prospect Lifecycle Report : Provides a visual representation of the organization's sales funnel monthover-month (tracking from visitors, to prospects, to marketing qualified leads [MQL], to sales qualified leads [SQL], to won deals). By reviewing the report, you will ...

A repeatable, criteria-based rule that finds matching prospects and applies actions to them : Automation Rule Allow Pardot to run automations around custom or default objects in your CRM that are not default objects to Pardot : Custom Object Use to track banner ad clicks, links to third-part...

Describe how Pardot tracks visitor and prospect data. : Tracking code embedded on website, landing pages, forms and form handlers, cookies, IP address and DNS reverse lookup, WHOIS IP lookup Describe what a visitor is and limitations to visitor data. : A visitor is an unidentified person to a w...

When looking at a landing page report in Pardot, what does unique submissions represent? a. The number of individual prospects who viewed the landing page at least once. b. The total number of times a form on the landing page has been successfully completed. c. The number of times that an ano...

What is an example of the type of information needed to convert a visitor to a prospect in Pardot? A.Company name B.Email address C.Product or service preferences D.First and last name E.IP Address : Email Address Lead nurturing is a key part of marketing automation strategy-what does lead ...

When do custom redirects occur? : Immediately after the prospect has clicked on the custom redirect. You have been asked to create a list of all current customers. What list type do you select? : Dynamic list What type of prospect activities will not mark a prospect as active? : Email send, E...

True or False: Can a Pardot Administrator manually reset a user's password? : False Where can you view Email Usage? : Admin > Overview What information is available in the Email Usage Table? : Date, Drip Emails Sent, List Emails Sent, Automated Emails, One-to-One Emails Sent, Engage Email...

Describe what a visitor is : A visitor is an unidentified person to a website (no email address) What kind of visitor data is collected? : - IP address and DNS reverse lookup information - WHOIS lookup on IP to see who owns it - Full legal name and geographic location Describe the methods for...