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The focal point of all marketing activities is - ANS>customers The marketing mix is known by what other name? - ANS>the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - ANS>product Making the product ...

adage - ANS>a proverb, wise saying bonanza - ANS>(n.) A rich mass of ore in a mine; something very valuable, profitable, or rewarding; a source of wealth or prosperity; a very large amount; sudden profit or gain churlish - ANS>(adj.) lacking politeness or good manners; lacking sensitivi...

major segmentation variables (4) - ANS>(1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market - ANS>set of customers who are buying the company's product target market - ANS>qualified available market the company decides to pursue available market - ANS&gt...

What is the definition of alignment? (from the book) - ANS>the situation in which a company's current and emerging business strategy is enabled, supported, and unconstrained by technology. The authors suggest that although alignment is good, there are higher states, namely synchronization and...

The implicit assumption behind the dilution method is that the capital markets have fairly valued the stock. - ANS>True Company A has unused debt capacity. Company B acquires Company A to enhance a. financing capability b. diversification c. cash flows d. none of the above - ANS>a. finan...

strategy - ANS>where should we compete and how? integrated set of choices that positions the business in its industry so as to generate superior financial returns over time, Strong strategy is consistent, aligns with intended business model and positioning, How a business performs in its envi...

ABC analysis - ANS>inventory control system that divides the inventory into three classes: A, B, and C, depending on the value and importance of the item accelerated depreciation method - ANS>allows asset own to take greater amounts of depreciation during early years of asset's life, defer...

Difference in goal and plan - ANS>a goal is adesired future circumstance or condition. a plan is a blueprint for goal achievement and specifies necessary actions Difference between mission and vision - ANS>a mission is the organizations reason for existence. a vision is a concise statement ...

Which of the following organizations is most likely to use project financing? a) a small start-up b) a financial services firm with an extensive client list c) a large consumer goods company d)a large public utility involved in infrastructure development - ANS>d) a large public utility invol...