APR PRSA Q&A Exam Bundle

What is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends? (Broom, 2009, EPR, p. 7) Public relations How Does Public Relations Earn Public Understanding and Acceptance? Public rel...

APR (Accredited in Public Relations) Accreditation is a voluntary certification program for PR professionals, administered by PRSA (Public Relations Society of America). 5 years full-time experience in PR or teaching and pass a written and oral exam Apple computer/Apple records case apple settle...

Research Systematic gathering of info: describe & understand situation, check assumptions about publics & perceptions, PR consequences 1. Who: do we want to reach 2. What: do we want them to do 3. What messages: for knowledge, opinions, behavior Primary Research New and original information t...

Attitude A cognitive predisposition, often unconscious, relating to likes and dislikes. Audience segmentation The breakdown of a group into demographic, psychographic or other dimensions. These divisions allow planners to adapt strategies, tactics and messages to audience need or interest. Bas...

Advertising Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. A controlled method of delivering messages and gaining media placement Brand A product, service, or concept that is publicly distinguished from other produc...

You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before leaving for an extended vacation. You are nearing your deadline and in final preparation o...