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Adv 318j Bundled Exam Questions Package with Correct Answers
Adv 318j Bundled Exam Questions Package with Correct Answers
[Show more]Adv 318j Bundled Exam Questions Package with Correct Answers
[Show more]Mass media are not dead, but_____________ - they are being SUPPLEMENTED and 
SUPPORTED by all sorts of new ways to reach consumers. 
The lines between information, entertainment, networking and commercial messages 
are________ - blurring 
No matter how much technology changes.....________ - it's ...
Preview 3 out of 18 pages
Add to cartMass media are not dead, but_____________ - they are being SUPPLEMENTED and 
SUPPORTED by all sorts of new ways to reach consumers. 
The lines between information, entertainment, networking and commercial messages 
are________ - blurring 
No matter how much technology changes.....________ - it's ...
Advertising is - a business, an art form, an institution, a cultural phenomenon 
Advertising must - be paid for 
be delivered to an audience via mass media 
be attempting persuasion 
Integrated brand promotion - 1. is a process 
2. uses a wide range of promotional tools that have to be evaluated and...
Preview 2 out of 11 pages
Add to cartAdvertising is - a business, an art form, an institution, a cultural phenomenon 
Advertising must - be paid for 
be delivered to an audience via mass media 
be attempting persuasion 
Integrated brand promotion - 1. is a process 
2. uses a wide range of promotional tools that have to be evaluated and...
Market segmentation - dividing the total population into a target audience of core 
consumers 
Audience segmentation - process of identifying a marketer's best prospects on: 
1) Needs, problems, and values 
2) Media accessibility 
3) Profit potential 
Niche marketing - process of identifying a n...
Preview 2 out of 5 pages
Add to cartMarket segmentation - dividing the total population into a target audience of core 
consumers 
Audience segmentation - process of identifying a marketer's best prospects on: 
1) Needs, problems, and values 
2) Media accessibility 
3) Profit potential 
Niche marketing - process of identifying a n...
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