package deal of MGT 6311 Correctly Answered.

SERP - correct answer Search Engine Results Page First Phase of Customer Marketing Model - correct answer Awareness Cluetrain Manifesto - correct answer A set of 95 theses organised as a call to action ( CTA ) for businesses operating within a newly connected marketplace , publi...

YouTube is the ____ most visited site on the internet - correct answer 2nd _____ of all adults use YouTube - correct answer 74% or roughly 3/4 ____% of B2B decision makers use YouTube to research purchase - correct answer 51% ___% of all videos published are _______ long - co...

Marketing - correct answer Creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services Strategy - correct answer Set of ideas that outline how a produ...

Seo - correct answer This process is intended to improve visibility within Internet search and increase traffic to a website searches each day are new, never before seen by Google. - correct answer 15% the overall realm of SEO changes rapidly based upon changes in - correct answer ...

Digital Strategy Fundamentals - correct answer A key foundation of digital strategy, that you will learn, is that it is primarily about understanding your audience, their behaviors and how you might craft new behavior that involves your brand, product, or services online Digital strategies -...

Gatekeeper - correct answer A person who oversees the care of another (ie parent or guardian) Consumer vs customer - correct answer Consumer is a person who USES a product or service. A customer is someone who BUYS a product. Demographics - correct answer Age, gender, family lif...

understanding digital marketing - correct answer ~participatory layer of all media that allows users to self select their own experiences and affords marketers the ability to bridge media, gain feedback, iterate their message and collect relationships ~people are not passive consumers they are...

the commodity self - correct answer individuals consume and pursue fashion to individuate themselves, yet do so in order to be socially accepted - to fit in and be popular. moreover, mass produced goods and fashion are used to produce a fake individuality, a commodity self, an image the proc...

In order to meet this goal, we need to figure out who our customers are and what they want. What is that called again? - correct answer Market research Absolutely! We can get started on some market research that will help you identify exactly what you want to know. But first, which type of m...

Propaganda - correct answer Advertising that uses brainwashing, persuasion, manipulation and influencing one's opinions and behaviours. It is bias with facts that are selectively presented. It uses certain techniques to produce an emotional rather than rational response. Purpose - correct a...

Email marketing is a type of direct marketing. T/F - correct answer T Email marketing is not very cost-effective. T/F - correct answer F Search engine marketing is also referred to as search marketing. T/F - correct answer T The algorithms of search engines are rarely adjuste...

What is the intro. of this chapter about? - correct answer How people are no longer really watching the T.V (therefore ads are not being watched). The essential questions are, will these Netflix and Hulu services look to ads for another revenue and how, in a digital era, will the advertising in...

Advertising - correct answer a form of communication used to encourage or persuade an audience Explicit communications - correct answer any paid form of non-persona presentation or promotion of ideas, goods, or services by an identified sponsor Implicit communications - correct answe...