APRD Current exams compiled and correctly solved Study Bundle!!

Knowledge - Answer The fact or condition of knowing something with familiarity gained through experience or association; Can be gained through tradition, experience, or authority Ontology Questions - Answer What is the form and nature of reality? What can be known? Epistemology Questi...

what is research? - Answer to search for, to find scholarly research - Answer systematic, objective, careful everyday research - Answer anecdotal, experimental, non-systematic strategic communication research - Answer roots in scholarly research this research generally seeks to...

Experimental research is the only research method that can show causality. (true or false) - Answer true validity refers to a measurement approaches ability to measure what it is supposed to. (true or false) - Answer true personalization refers to the degree which to which an experiment ...

What is persuasion? - Answer Attitude change resulting from exposure to information from others. What are attitudes? - Answer evaluations of people, objects, and ideas, predispositions toward things (Liking something/Not liking something) What are the components of attitudes? - Answer ...

Strategic writing is goal oriented - Answer true in passive voice, the sentence's subject does the action described by the verb - Answer false reading sentences aloud is not a good way to edit or check for effective sentence rhythms - Answer false the first step in the writing pro...

A/B Testing - Answer A way to compare two versions of something to figure out which performs better. Can be considered the most basic kind of randomized controlled experiment. applied research - Answer Seeks to solve a specific societal problem or uncover more information about a particular...

Variable - Answer something that varies Constant - Answer something that is fixed/does not change Quantitative measurement - Answer the use of numbers to describe a property of an object or an event. Describing an aspect of the "real world" using numbers Variables can be measured...

impression - Answer the opportunity to see an ad paid media - Answer purchasing ad channels to be seen earned media - Answer free media distribution because consumers or publishers choose to share message (PR) owned media - Answer utilizing a brands own channels to deliver a mes...

ONTOLOGY - Answer reality is subjective methodology - Answer the study of research tools and data 5 aspects of communication - Answer intrapersonal, interpersonal, small group, mass media, organizational market research - Answer organized and systematic effort of gathering info ...