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Attitude A favorable or unfavorable evaluation of a particular thing. How do attitudes form? 1) Classical conditioning 2) Operant conditioning 3) Observational learning 4) Herdity Classical conditioning People come to like or dislike new objects or events merely because they are ...

Attitude Overall evaluation of an object or person. Categorization of a stimulus object along an evaluative dimension. Could be based on affect, behavior, or cognition. behaviors We expect that a lot of ______________ align with attitudes. Evaluation Moderation of when attitudes lea...

How are people's attitudes internally changed through cognitive dissonance? when we experience conflict in our behaviors, attitudes, or beliefs that run counter to our positive self-perceptions, we experience psychological discomfort (dissonance) - changing our discrepant behavior - changing o...

What is an Attitude? -Single Component Definition -Tricomponent Definition Single Component Definition An attitude is how you feel about something (a person, an issue, etc) Tricomponent Definition -Affect -Behavior -Cognition Persuasion -Another form of social influence; ...

Attitude A favorable or unfavorable evaluation of a particular thing Theory of Planned behavior A theory stating that the best predictor of a behavior is one's behavioral intention, which is influenced by one's attitude toward the specific behavior, the subjective norms regarding the beha...

attitude a positive, negative, or mixed reaction to a person, object, or idea self-report measures attitude scale and bogus pipeline attitude scale a multiple-item questionnaire designed to measure a person's attitude toward some object bogus pipeline a phony lie-detector d...

attitudes evaluations of people, objects, and ideas cognitively based attitudes an attitude based primarily on people's beliefs about the properties of an attitude object affectively based attitude an attitude based more on people's feelings and values than on their beliefs about ...