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[Show more]d. Create purchase loyalty among users who have used the brand. Which of the following is NOT one of the advantages of using P-O-P advertising? 
 a. Stimulate trial usage by users of competitive brands. 
 b. Stimulate increased or varied usage of the brand. 
 c. Draw consumers' attention to a bra...
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Add to cartd. Create purchase loyalty among users who have used the brand. Which of the following is NOT one of the advantages of using P-O-P advertising? 
 a. Stimulate trial usage by users of competitive brands. 
 b. Stimulate increased or varied usage of the brand. 
 c. Draw consumers' attention to a bra...
Key Success Factorsassets and competencies that are required to compete successfully in a particular market 
What are the key success factors in Markstrat?1) Accurately predicting demand 2) Calibrating the marketing mix for maximum impact 3) Allocating the sales force efficiently 
Brand EquityThe "...
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Add to cartKey Success Factorsassets and competencies that are required to compete successfully in a particular market 
What are the key success factors in Markstrat?1) Accurately predicting demand 2) Calibrating the marketing mix for maximum impact 3) Allocating the sales force efficiently 
Brand EquityThe "...
Customer Loyalty willingness to continue patronizing firm over the long run 
Why is building loyalty beneficial for a firm? -retaining "right" customers" -customer loyalty helps beyond purchasing behavior *preference *liking *future intentions *referring other customers -will contribute to the gr...
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Add to cartCustomer Loyalty willingness to continue patronizing firm over the long run 
Why is building loyalty beneficial for a firm? -retaining "right" customers" -customer loyalty helps beyond purchasing behavior *preference *liking *future intentions *referring other customers -will contribute to the gr...
E-commerce sites should have - easy to follow navigation 
- good images of products 
- fast loading times 
- theme and approach that is appealing to target customers 
- shopping cart, search bar, sign in, all conveniently placed and easy to use 
- contact information 
- special offers 
- payment opt...
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Add to cartE-commerce sites should have - easy to follow navigation 
- good images of products 
- fast loading times 
- theme and approach that is appealing to target customers 
- shopping cart, search bar, sign in, all conveniently placed and easy to use 
- contact information 
- special offers 
- payment opt...
Consumer Behavior consists of 6 factors, including: 1. Personal 2. Situational 3. Marketing 4. External 5. Social 6. Psychological 
Personal factors of Consumer behavior: -Demographics: age, gender, marital status, income -Perceptions: selecting, interpreting, organizing info -Psychographics: Activi...
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Add to cartConsumer Behavior consists of 6 factors, including: 1. Personal 2. Situational 3. Marketing 4. External 5. Social 6. Psychological 
Personal factors of Consumer behavior: -Demographics: age, gender, marital status, income -Perceptions: selecting, interpreting, organizing info -Psychographics: Activi...
Personalization Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority...
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Add to cartPersonalization Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority...
True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience. False 
True or false? When possible, you should try and use extensive vocabulary in your writing. False, extensive vocabulary makes you appear less credible and confident. ...
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Add to cartTrue or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience. False 
True or false? When possible, you should try and use extensive vocabulary in your writing. False, extensive vocabulary makes you appear less credible and confident. ...
What is Sell-Through?The percentage of a product's purchase quantity that are sold at full price. 
Value is what you ___ for what you ____.Value is what you get for what you pay. 
What is the value equation?*Value = (Product Quality * Customer Experience) / Price 
What are the factors of product qu...
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Add to cartWhat is Sell-Through?The percentage of a product's purchase quantity that are sold at full price. 
Value is what you ___ for what you ____.Value is what you get for what you pay. 
What is the value equation?*Value = (Product Quality * Customer Experience) / Price 
What are the factors of product qu...
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action 
Content Strategy deals with the planning aspects of managing co...
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Add to cartContent Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - and, ultimately, to drive profitable customer action 
Content Strategy deals with the planning aspects of managing co...
Marketers can use a responsive email template to create emails that will adjust based on what? the size of the screen they are viewed on 
Emerson receives one email a week from a photography equipment store advertising its sales for that week. However, he only clicks the link in the email to browse ...
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Add to cartMarketers can use a responsive email template to create emails that will adjust based on what? the size of the screen they are viewed on 
Emerson receives one email a week from a photography equipment store advertising its sales for that week. However, he only clicks the link in the email to browse ...
3 phases to the marketing development path Mass Communication Database Marketing Integrated Marketing 
Database Marketing Form of direct response marketing that uses customer data to personalize the communication to promote products and services Supported by statistical models Predicts and attempts ...
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Add to cart3 phases to the marketing development path Mass Communication Database Marketing Integrated Marketing 
Database Marketing Form of direct response marketing that uses customer data to personalize the communication to promote products and services Supported by statistical models Predicts and attempts ...
d. Email marketing presents a small but very reliable ROI. The estimated ROI is 4300% Which of the following is NOT true about email marketing? a. Email marketing plays a big role in mobile marketing. b. Most marketers are planning to increase spending on email marketing. c. Email marketing methods ...
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Add to cartd. Email marketing presents a small but very reliable ROI. The estimated ROI is 4300% Which of the following is NOT true about email marketing? a. Email marketing plays a big role in mobile marketing. b. Most marketers are planning to increase spending on email marketing. c. Email marketing methods ...
Social media conversation and interaction between people online; includes information, photos, and videos 
Content is generated as a conversation, with all participants able to upload, discuss, edit, or rate 
Influencer marketing strategy to develop awareness of content 
Successful influencer market...
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Add to cartSocial media conversation and interaction between people online; includes information, photos, and videos 
Content is generated as a conversation, with all participants able to upload, discuss, edit, or rate 
Influencer marketing strategy to develop awareness of content 
Successful influencer market...
Media Plan Development Process Market Analysis > Establishment of media objectives > Media strategy development and implementation > Evaluation and follow-up 
Media Index number index number is considered a good indicator of the potential of the market. An index number over 100 means use of...
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Add to cartMedia Plan Development Process Market Analysis > Establishment of media objectives > Media strategy development and implementation > Evaluation and follow-up 
Media Index number index number is considered a good indicator of the potential of the market. An index number over 100 means use of...
What is the largest social media platform? Facebook, followed by 
Influencer marketing The use of people who are regarded as authorities in their field to help distribute brand content 
Aspects of successful influencer marketing Know your audience, set clear goals, identify success metrics, don't ...
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Add to cartWhat is the largest social media platform? Facebook, followed by 
Influencer marketing The use of people who are regarded as authorities in their field to help distribute brand content 
Aspects of successful influencer marketing Know your audience, set clear goals, identify success metrics, don't ...
Compared to content directed at the B2C market, websites for the B2B market should: a. Use more images b. Use pages that target different customer segments c. Support a longer purchase decision process d. Focus on the "choosers" rather than the "users" c. Support a longer purchase decision proce...
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Add to cartCompared to content directed at the B2C market, websites for the B2B market should: a. Use more images b. Use pages that target different customer segments c. Support a longer purchase decision process d. Focus on the "choosers" rather than the "users" c. Support a longer purchase decision proce...
Google analytics can collect behavioral data from which systems? 
-E- commerce platforms -mobile applications -online point-of-sales systems -systems not connected to the internet E- commerce platforms mobile applications online point-of-sales systems 
To track website behavior data with google anal...
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Add to cartGoogle analytics can collect behavioral data from which systems? 
-E- commerce platforms -mobile applications -online point-of-sales systems -systems not connected to the internet E- commerce platforms mobile applications online point-of-sales systems 
To track website behavior data with google anal...
Omnichannel Providing customers with a unified experience across customer channels, which may include online, mobile, catalog, phone, and retail. Pricing, recommendations, and incentives should reflect a data-driven, accurate, single view of the customer. 
credibility the quality of being trusted an...
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Add to cartOmnichannel Providing customers with a unified experience across customer channels, which may include online, mobile, catalog, phone, and retail. Pricing, recommendations, and incentives should reflect a data-driven, accurate, single view of the customer. 
credibility the quality of being trusted an...
Virtuous cycle and the internet boom Consumer and business internet access Web content Popular fascination 
What was the result of the internet boom? Focus on customer acquisition costs Renewed emphasis on analytics/ROI and sales funnel 
Internet of things [IoT] The network of physical objects acces...
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Add to cartVirtuous cycle and the internet boom Consumer and business internet access Web content Popular fascination 
What was the result of the internet boom? Focus on customer acquisition costs Renewed emphasis on analytics/ROI and sales funnel 
Internet of things [IoT] The network of physical objects acces...
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