MAR 3023 || All Correct.

Marketing Management Philosophies (all 5) correct answers 1. Production Concept 2. Product Concept 3. Selling Concept 4. Marketing Concept 5. Societal Concept Marketing Management correct answers An art and science of choosing target markets and building profitable relationships with them ...

Mike Brady's view of Marketing correct answers "The aim of marketing is to make selling unnecessary" "The aim of marketing is to know and understand customers so well that the product or service fits them and sells itself," who said this? correct answers Peter Drucker Why do you buy a pro...

Price correct answers The overall sacrifice a consumer is willing to make (money, time, energy) to acquire a specific product or service. Only part of marketing mix that generates revenue one of most important factors. The 5 C's of Pricing correct answers Company objectives, customers, costs, co...

What is marketing? correct answers The American Marketing Association (AMA) states that "marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large....

Integrated marketing communications(IMC) correct answers advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing The communication process correct answers Sender, Transmitter, Encoding, Communication Channel, Receiver, Noise, Feedback Loop sende...

Exchange correct answers - 2+ entities - the entities should have something of value Marketing Orientations and Philosophies correct answers 1. Production Orientation: focus on what you're good at; internal focus 2. Sales Orientation: aggressively selling 3. Market Orientation: how people...

"Profiling" refers to: correct answers an attempt to identify the distinguishing characteristics of a group Which of the following means that consumers do not remember all the information they see, read, or hear even minutes after exposure to it? correct answers selective retention The group...

What is the basic idea of marketing or the marketing concept correct answers Satisfy customer needs while making long term profits Marketing does not operate in which of the following environment ? correct answers Personnel What is the application of the systems approach to marketing? correct ...

1. Regarding the expression "Keep the message simple," which is true? a) It is not an advertising principle b) It is an advertising principle that is followed by most advertising campaigns c) It is an advertising principle that is violated by most advertising campaigns d) None of the above cor...

What is the official definition of marketing? correct answers Process of creating, promoting, distributing, and pricing goods and services What is Dr. Brady definition of marketing? correct answers the answer to WHY you buy a product Does the marketing function drive revenues? correct answers ...

Core Product Benefits correct answers This is the basic level of benefits that the product has to offer to fit into the product category. Expected Product Benefits correct answers These are the benefits beyond the core benefits that consumers expect from the product. Consumers have expectations a...

SEGMENT 1: Marketing defintion correct answers the activity, set of institutions, and process for creating communicating, delivering, and exchanging products that have value for customers, clients, partners, and society at large Types of Utility correct answers form, place, time, possession Ti...

feature correct answers aspects that are build into the product benefit correct answers what the product does and what people get out of it core product benefits correct answers the basic level of benefits that the product has to offer to fit into the product category expected product benef...

Calculating segment profitability correct answers Segment size x segment adoption percentage x purchase behavior (x amount of times purchased per year) x profit margin % - Fixed costs Calculating market share ratios correct answers company's sales / total market share x 100 Changing prod...