This bundle contains summaries for the courses Marketing and Cultural Industries at the Universiteit van Amsterdam. Both summaries are in English. The Cultural Industries summary contains ALL ARTICLES required for the final exam. The Marketing book summary summarises the entire book, with all chapt...
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This is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year...
Preview 3 out of 24 pages
Add to cartThis is a complete summary of the book "A Framework for Marketing Management (6e)" by Philip Kotler and Kevin Lane Keller. It contains all chapters of the book. Chapter 1 to 18. The summary contains all the material from the book required for the midterm and finalterm exam for the 2020 second year...
34x sold
This document contains a summary of ALL MANDATORY ARTICLES for the 2020-2021 edition of the course Cultural Industries (6013B0502Y) at the Universiteit van Amsterdam, which is part of the minors in Cultuurmanagement and Business Administration: Managing Strategy and Marketing, as well as the Bachelo...
Preview 3 out of 23 pages
Add to cartThis document contains a summary of ALL MANDATORY ARTICLES for the 2020-2021 edition of the course Cultural Industries (6013B0502Y) at the Universiteit van Amsterdam, which is part of the minors in Cultuurmanagement and Business Administration: Managing Strategy and Marketing, as well as the Bachelo...
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