Other
Marketing Management Module Chapter 17
- Course
- Institution
- Book
Designing and Managing Integrated Marketing Communications With activities included.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Official© Solutions Manual to Accompany Marketing Management,Kotler,First European Edition,1e
-
Exam Questions and Answers on MBA 702 -Advanced Marketing Management
-
Marketing Management, Kotler - Solutions, summaries, and outlines. 2022 updated
Seller
Follow
ggchua
Content preview
Marketing Management Page 1 of 13Delivering Value
Topic: Designing and Managing Integrated Marketing Communications
Welcome Notes:
WELCOME BSBA STUDENTS!!!
Get ready to be challenge…
Learn something new every day by adapting the
‘New Normal’
I. INTRODUCTION:
In this module, it will describes how communications work and what marketing communications can do
for a company. It also addresses how holistic marketers combine and integrate marketing communications.
II. OBJECTIVES:
At the end of this module, you should be able to:
1. Discuss what is the role of marketing communications and how it works;
2. Discuss what are the major steps in developing effective communications; and
3. Discuss in what is the communications mix, and how should it be set?
III. PRELIMINARY ACTIVITIES:
Before you proceed to the main lesson, test yourself in this activity.
Retrieved from: https://www.cartoonstock.com/directory/p/promoting.asp December 7, 2020
, Marketing Management Page 2 of 13
Delivering Value
Analyze the picture, what do you think the message it communicates to its readers?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
GREAT!!!
You may now proceed to the main lesson.
IV. LESSON PROPER
Based on the preliminary activities, what did you notice about it?
_______________________________________________________
CONGRATULATIONS!
You may now proceed to the lesson.
Let’s Begin!
Managing Personal Communications
Integrated Marketing Communications
The Communications Process: the decisions made about communicating are aimed at finding out what to
say, how to say it, to whom, and how often.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ggchua. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now