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Summary MKT 574 Wk 1 Ethical and Socially Responsible Marketing Analysis by Kristina Preston.docx MKT/574 Social, Ethical and Legal Implications MKT/574 University of Phoenix Social, Ethical and Legal Implications Who would had thought that Nike would had$7.49
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Summary MKT 574 Wk 1 Ethical and Socially Responsible Marketing Analysis by Kristina Preston.docx MKT/574 Social, Ethical and Legal Implications MKT/574 University of Phoenix Social, Ethical and Legal Implications Who would had thought that Nike would had
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MKT 574 Wk 1 Ethical and Socially Responsible Marketing Analysis by Kristina P MKT/574 Social, Ethical and Legal Implications MKT/574 University of Phoenix Social, Ethical and Legal Implications Who would had thought that Nike would had outlined its social, ethical and legal issues within i...
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MKT/574
Social, Ethical and Legal Implications
MKT/574
University of Phoenix
Social, Ethical and Legal Implications
Who would had thought that Nike would had outlined its social, ethical and
legal issues within its target market section of its marketing plan. However, with
Nike addressing these key areas are inherently understood and not tolerable by
Nike domestically or internationally. Indeed, Nike will be expressed there
marketing performance monitoring and control aspects that Nike would uses to
improve its marketing plan.
Target Market
Social Issues
Nike does understand and will takes social responsibility seriously and
understands that if they don’t what the consequences. Of course, Nike would like
to continue to be the best shoe company that would be respected for its strong
values and high standards. “A new approach to social responsibility is needed to
move the emphasis from the company to society as a whole” (Chitakornkijsil,
2012, pgs. 110-111). The strategic goal would be for Nike would be to earn a
profit and satisfy its stakeholders with the effort to support employees, community
and ecology, simultaneously placing focus on building lasting relationships and
, partnerships. However, yes Nike would need to initiated corporate social
responsibility (CSR) and have this put into their marketing objectives and strategy.
After looking at Nike in the public eye domestically and in the U.S. and
seeing the company becoming transparent with compliance and its reporting that it
would boost Nike’s image and support the marketing efforts. However, seeing
that Nike would also take the time to donate sportswear to lower income school
and sports programs abroad. Looking at the international market in Asia, Nike
would increase its employee pay to exceed their established minimum wage
requirement. Also, looking at the European international market, Nike would raise
the bar by supporting the environment and reduced its carbon footprint drastically.
Ethical Issues
“Research into Marketing Ethics has been defined as ‘the systematic study of
how moral standards are applied to marketing decisions, behaviors and
institutions” (Williams & Aitken, 2011, p. 446). After finding out Nike would
endure criticism for outsourcing most of its product manufacturing overseas in
various foreign countries through independent contractors. Of course, Nike
knowing this is a not an illegal business practice, it does depict an ethical dilemma.
Of course, Nike would see boycotts and protests for labor practices and
environmental concerns. If Nike would substantiate many of its company strategic
decisions to outsource manufacturing from the U.S. to the Asian market not only
because of cheap labor but because many Americans turn down minimum wage
jobs and the employee turnover rate is astronomical. Then, Nike would require
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