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Focus Groups - Sociology - Becoming a Sociologist (Seminar 6)
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  • Course
  • Becoming a Sociologist (SOC020C131)
  • Institution
  • University Of Roehampton (RU)

These are notes taken at a seminar class for the Sociology degree module Becoming a Sociologist. The topic for this seminar class was on conducting focus groups. It covers the role of the facilitator, who to invite to a focus group, where to hold a focus group, what to ask in a focus group, how to ...

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Document information

  • April 1, 2021
  • 3
  • 2020/2021
  • Class notes
  • -
  • Focus groups

Subjects

  • focus groups
  • sociology
  • becoming a sociologist
  • facilitator
  • moderator
  • ethical issues

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  • University of Roehampton (RU)
  • University of Roehampton
  • Becoming a Sociologist (SOC020C131)
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Module: Becoming a Sociologist


Seminar 6 – Focus Groups


Focus Groups
 Keep the focus group to around 6 – 10 people. The bigger the number, the less
likely everyone is going to participate in the discussion.
 Qualitative data  through words, we get to find out why people hold those
opinions.
 Through surveys, we get an idea of their background.
 The idea of focus groups is to generate a discussion. It could generate issues in
which people haven’t thought about.


Examples
Focus groups will have different groups of people


The Facilitator/Moderator
 Their role is crucial – they manage the group. They make sure everyone gets a
chance to speak.
 They introduce topics and ask the questions.
 Have a note-taker so that you have a record of what was being said.
 To remain impartial even if you don’t agree with other people’s viewpoints.
 To challenge an individual’s opinion when others feel intimidated and/or offended
such as a racist or sexist comment that’s been said. Know when to step in.


Who to invite to a focus group
 Participants who have had experience of the issue matter.
 Similar match on age/ethnicity/background profile so that some will not feel
intimidated by others and avoid speaking up.
 Sampling – seek out those people who you think will have something to say.
 Random sampling vs purposive sampling
 Purposive sampling is when you actively pick out a particular academic
department as an example.
 Snowballing sampling  when you ask someone if they know anyone else who
might be able to help you. Imagine a snowball that rolls down a hill and gets
bigger and bigger until you get a big sample size.
 Advertising  putting up a poster in university.
 There are a variety of ways to recruit people.
Where to hold a focus group?

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