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MNG2602 EXAM PACK 2023
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MNG2602Assignment 1 Semester 2 2023
Unique Number: 743868
Due Date: 28 August 2023
Solutions, Explanations, workings, and references
+27 81 278 3372
,Question 1
1.1 Top level manager
1.2 “We also need to be swifter in responding to the new ways in which customers
want to shop”
1.3 “My profound thanks go to all my colleagues across Pick n Pay and Boxer, our
invaluable franchise partners, our trusted commercial suppliers, and all other
stakeholders who pulled together so brilliantly in the most difficult of times.”
1.4 “Over the past year, I have focused with my team not only on identifying the core
strengths of our Group, but also on analysing areas where we need to improve our
performance.”
+27 81 278 3372 +27 81 278 3372
Question 2
2.1 SDG 17
2.2 SDG 12
2.3 SDG 8
Question 3
3.1 The business-level strategy that Pick n Pay is following for its Boxer store format
is a low-cost leadership strategy.
+27 81
3.2 A low-cost leadership 278 3372involves offering products or services at the lowest
strategy +27 81 278 3372
possible prices in order to attract a large customer base. This strategy aims to drive
sales volume by focusing on operational efficiency, cost control, and supply chain
optimization. By keeping costs low, companies can offer competitive prices to
customers while still maintaining profitability.
In the case of Boxer, the store format focuses on providing exceptional value through
a tight range of essential food and grocery products. Boxer supermarkets offer deep
and targeted promotions on commodity items, as well as a highly compelling own
brand offer. By maintaining a narrow product range and leveraging economies of
scale, Boxer is able to keep costs low and offer customers the confidence of "never
paying more than the Boxer price." This low-cost approach allows Boxer to target
lower- to middle-income consumers who are price-conscious and value-focused.
+27 81 278 3372 +27 81 278 3372
Varsity Cube 2023 +27 81 278 3372
, 3.3 An example of another South African organization that utilizes a low-cost
leadership strategy is Shoprite Holdings. Shoprite is South Africa's largest
supermarket chain and operates under various store formats, including Shoprite and
Checkers. Similar to Boxer, Shoprite focuses on offering low prices and a wide range
of value-added services to its customers. They achieve this through efficient logistics
and supply chain management, as well as strong vendor relationships.
evidence of Shoprite's chosen strategy can be found on their official website, where
they highlight their commitment to providing "the lowest prices on food" and emphasize
their cost efficiency in sourcing and distribution. The URL for Shoprite's website is:
+27 67 171 1739 +27 67 171 1739
https://www.shopriteholdings.co.za/
3.4 In terms of corporate-level strategy, the Pick n Pay group is currently following an
Concentration on a Single Industry strategy for Boxer. The Group plans to roll out 200
new Boxer stores across its supermarket, liquor, and build formats over the next three
years. This growth strategy aims to increase the footprint of Boxer in communities
where it is currently under-represented. By expanding its store network, the Group
seeks to double the value of Boxer sales by the end of FY26. This corporate-level
strategy aligns with the overall goal of accelerating the growth of the Boxer business
and further establishing +27 67 171 1739
+27it 67
as171
a key
1739growth engine for the Pick n Pay group.
Question 4
4.1 Two examples of opportunities for Pick n Pay:
1. Online Sales Growth: With the COVID-19 pandemic, there has been a significant
increase in online shopping. This presents an opportunity for Pick n Pay to capitalize
on the trend and further expand its online sales channel. By investing in technology
and logistics, Pick n Pay can enhance its online platform and improve customer
convenience, capturing a larger share of the growing e-commerce market.
+27 67 171 1739
+27 67 171 1739
2. Strategic Direction: Pick n Pay's new strategic direction, focusing on redefining its
relationship with customers and organizing supermarkets into two customer-facing
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