Employees and clients are two different target audiences. Each of the two writings observes the setting and situation of each audience. Clients have authority over the company. This means that the letter to this target audience had to address it with refined and invitational language. The hierarchy...
Employees and clients are two different target audiences. Each of the two writings observes the
setting and situation of each audience. Clients have authority over the company. This means that the letter
to this target audience had to address it with refined and invitational language. The hierarchy for the
employee audience is reversed. The language and sentence construction is direct and authoritative. The
demographics are also different. Clients do not necessarily have anything in common. Employees, on the
other hand, have work, a culture, and a boss in common. This means the writing to this audience did not
require a lot of explanation of procedures or processes. The employee letter addresses its audience from a
point of authority while the client letter addresses the audience from a point of service.
To ensure the intended message for each target audience was effective, the letters use different
formats, structure, and genre of writing. The client letter is informational and persuasive while the
employee memo is giving an instruction and a warning. These different genres require different rhetorical
appeals. The client letter uses persuasive language to appeal to the rhetorical appeal of pathos. For
example, the letter begins by addressing the audience as “dear customers” and then informs them that
“our company attaches great importance to you”. It also uses the appeal to logos by informing the
audience that “administrative assistants slow the demands of customers”. This offers a logical explanation
to the course of action the audience is being asked to take. The employee memo, on the other hand,
strictly focuses on the logos appeal. It informs audience of the consequences of their actions and expects
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