Case
AUDIO ADVICE: FROM RETAIL TO E-TAIL- Question Set,,Case 4 Audio Advice
- Course
- MKT560 (MKT560)
- Institution
- Oakland University
1. Please provide a brief overview of the case. This case was about Audio Advice and the company making the transition to selling their products online. They faced several challenges and weren’t exactly sure how they should brand themselves. Some of the issues were employees being concerned ab...
[Show more]