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Summary Hesmondhalgh Culture Industry Mind-Map $9.02   Add to cart

Summary

Summary Hesmondhalgh Culture Industry Mind-Map

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This is a mind-map used to consolidate knowledge for Hesmondhalgh's Culture Industry Theory.

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  • Hesmondhalgh
  • May 19, 2021
  • 1
  • 2020/2021
  • Summary
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The use of sequels and prequels are well-
Serialised media needs less
established techniques that are deployed
investment in marketing
to maximise audience engagement and to
activities to create audience
allow producers to maximise their
visibility
investments in serialised material



Where a media conglomerate
aquires media companies of
the same type e.g., Production Horixontal integration
companies buying other
production companies



Where a media conglomerate
aquires media companies of The w
Vertical Integration
different types e.g., Busine
Distrubution, Marketing




When a media comglomerate

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