Case
US 375-Ass.Case Study 2 Netflix-2011 Rebranding & Price Increase Debacle.
- Institution
- The University Of Arizona
US 375Netflix is an American entertainment company founded on August 29, 1997, by Reed Hastings and Marc Randolph. Netflix is headquartered in Los Gatos, CA. Netflix specializes in Video on Demand (VOD), streaming media, and DVD by mail. Netflix has expanded into original television and film produc...
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