RUNNING HEAD: FINANCIAL ENGINEERING TO ENHANCE SHAREHOLDER VALUE
Assessment 3 – 1
Financial Engineering to Enhance Shareholder Value
Jessie Garcia
Capella University
MBA-FPX5014
1/14/2019FINANCIAL ENGINEERING TO ENHANCE SHAREHOLDER VALUE
Executive Report
As Chief Financial Officer for Bli...
running head financial engineering to enhance shareholder value assessment 3 – 1 financial engineering to enhance shareholder value j
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RUNNING HEAD: FINANCIAL ENGINEERING TO ENHANCE SHAREHOLDER VALUE
Assessment 3 – 1
Financial Engineering to Enhance Shareholder Value
Jessie Garcia
Capella University
MBA-FPX5014
1/14/2019
, FINANCIAL ENGINEERING TO ENHANCE SHAREHOLDER VALUE
Executive Report
As Chief Financial Officer for Blizzard Entertainment, I have prepared a portfolio project
that will demonstrate several financial strategies that all share the common goal of raising the
valuation of the company, and methods for better financing of it. The first part of this portfolio
will be financial strategies with the aim of increasing the value of our stock. The most direct
route I will be exploring within this portfolio project of doing so will be directly increasing the
demand for Blizzard’s stock, which in turn increases the price of it, and the value of it to our
company. Additional parts of this portfolio will examine how such strategies, including the
previous one mentioned, will affect the overall capital structure of the company. This will detail
and provide with historical evidence the need for Blizzard to repurchase stocks, and begin
production on a fan driven sequel to one of their current franchises in order to cushion the blow
that is the risk they are taking by venturing into a new target demographic and market, that of
mobile gaming.
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