Summary
Samenvatting Interne en externe analyse theorieën
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Samenvatting van verschillende theorieën over hoe je de interne en externe analyse van een bedrijf kunt analyseren.
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Micro / Interne analyse: ‘de gereedschappen’................................................................................................................2
7s- model..................................................................................................................................................................... 2
Strategy...................................................................................................................................................................2
Structure..................................................................................................................................................................2
Systems................................................................................................................................................................... 2
Staff.........................................................................................................................................................................3
Style......................................................................................................................................................................... 3
Shaled values...........................................................................................................................................................3
Skills.........................................................................................................................................................................3
Social media en het 7s-model..................................................................................................................................4
Business Model Canvas...............................................................................................................................................5
SWOT-analyse.............................................................................................................................................................6
Kansen & Bedreigingen...........................................................................................................................................6
Confrontatiematrix......................................................................................................................................................6
Meso / externe analyse: ‘de gereedschappen’................................................................................................................7
ABCDE-analyse............................................................................................................................................................7
De meso-omgeving van het bedrijf..........................................................................................................................7
Afnemers................................................................................................................................................................. 7
Bedrijfstak...............................................................................................................................................................7
Leveranciers............................................................................................................................................................7
Concurrenten..........................................................................................................................................................7
Distributiekolom en overige intermediairs..............................................................................................................7
Externe belangengroepen.......................................................................................................................................8
5-krachtenmodel (Porter)............................................................................................................................................9
Macro / externe analyse:...............................................................................................................................................10
DESTEP-analyse.........................................................................................................................................................10
Het 4 krachtenmodel.................................................................................................................................................10
SFA-analyse............................................................................................................................................................... 11
, Micro / Interne analyse: ‘de gereedschappen’
7s- model
Zeven samenhangende dimensies:
1. Strategie Een strategie van een organisatie is ‘hard’ beschreven in een
document. Hierin worden afspraken en doelen gemaakt, deze doelen zijn
SMART geformuleerd. SMART = Specifiek, Meetbaar, Acceptabel, Realistisch
en Tijdgebonden
2. Structuur De structuur van een organisatie is weer te geven in een
organigram. De onderdelen van de organisatie zijn meteen te zijn,
horizontaal en verticaal.
3. Systemen Systemen zijn ‘hard’: ze zijn objectief zichtbaar: werkwijzen,
procedures, schema’s, blauwdrukken, geautomatiseerde verwerking van
gegevens.
4. Personeel de menselijke kant van de organisatie
5. Managementstijl de manier waarop een manager zijn medewerkers
aanstuurt of overlegt
6. Gemeenschappelijke waarden wat alle mensen samenbindt
7. Sleutelvaardigheden de punten waarop de organisatie als geheel uitblinkt
Strategy
Structure
Systems
Een systeem is het geheel van elementen die in een bepaalde relatie tot elkaar staan en samen een bepaald
resultaat opleveren. De output van de organisatie is dus het resultaat van de samenwerking tussen elementen,
bijvoorbeeld afdelingen.
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