BUS 5112: Marketing Management - Discussion Assignment Unit 4
Discussion Assignment Unit 4
Two Products’ Marketing Strategies
BUS 5112
Marketing Management University of the People July 2020 BUS 5112: Marketing Management - Discussion Assignment Unit 4
Discussion Forum Unit 4
In the discussion forum, you are expected to participate often and engage in deep levels of discourse. Please post your initial response as early as possible and continue to participate throughout the unit. You are required to post an initial response to the question/issue presented in the Forum and then respond to at least 3 of your classmates’ initial posts. You should also respond to anyone who has responded to you. The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and
one in the mature stage.
How is the marketing different for the two products?
What improvements to the marketing strategy would you recommend for each if you were the
marketing manager?
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other
sources used.
Discussion Assignment Unit 4
Two Products’ Marketing Strategies
BUS 5112
Marketing Management University of the People July 2020 BUS 5112: Marketing Management - Discussion Assignment Unit 4
Discussion Forum Unit 4
In the discussion forum, you are expected to participate often and engage in deep levels of discourse. Please post your initial response as early as possible and continue to participate throughout the unit. You are required to post an initial response to the question/issue presented in the Forum and then respond to at least 3 of your classmates’ initial posts. You should also respond to anyone who has responded to you. The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and
one in the mature stage.
How is the marketing different for the two products?
What improvements to the marketing strategy would you recommend for each if you were the
marketing manager?
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other
sources used.
