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OE106 Marketing Research Skills
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Essay of 28 pages for the course OE106 Marketing Research Skills For Marketeers at InHolland (x)
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OE106: RESEARCH SKILLS FORMARKETEERS
Kelvin de Heer
ROBSMA01
OE106: Research Skills for Marketeers
Dhr. Herbert Maks
21 april 2019
,Inhoudsopgave
Introduction ..................................................................................................................................................... 2
Chapter 1: Statistical Tests ............................................................................................................................... 3
1. The mean age ........................................................................................................................................... 3
2. Do females have a higher total life satisfaction score than males? ......................................................... 3
3. Is the total life satisfaction score the same for the three age groups? ..................................................... 4
4. Is the mean total optimism score the same as the mean stress score? .................................................... 5
5. Is the highest education completed the same for males and females? .................................................... 5
6. Is the total optimism score of the males normally distributed? ................................................................ 6
7. Is the highest education completed the same for the three age groups? ................................................. 7
8. Does the SuveryAlkmaar file represent the fifty/fifty distribtution regarding gender? ............................ 8
9. Is there a relation between total optimism and total life satisfaction? .................................................... 8
10. Is there a relation between total life satisfaction and highest education completed? ........................ 9
Chapter 2: Multivariate binary logistic regression .......................................................................................... 10
Chapter 3: Multivariate linear regression ....................................................................................................... 16
Chapter 4: Cluster Analysis ............................................................................................................................. 20
, Introduction
The SPSS-file SurveyAlkmaar.sav contains the data of a survey, designed to explore the
factors that impact on respondents' psychological adjustment and wellbeing. The survey was
distributed to adult members of the general public in Alkmaar. The survey contained three
validated scales, measuring the constructs optimism, life satisfaction and stress. The final
sample size was 439, consisting of 42 percent males and 58 percent females.
SurveyAlkmaar.sav is the subject of each assignment in this exam
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