Hierin kun je het bedrijfsplan vinden voor de opleiding Manager Retail niveau 4. Hoofdstuk 1: Omschrijving van de organisatie Hoofdstuk 2: Imago-onderzoek Hoofdstuk 3: Analyse van de omgeving concurrentie +DESTEP-Methode Hoofdstuk 4: Analyse van commercieel en financieel beleid (interne analyse) Ho...
Hoofdstuk 1: Omschrijving van de organisatie....................................................................................................3
1.1 Omschrijving van jezelf...................................................................................................................................3
1.2 Onderdelen van de organisatie.......................................................................................................................4
1.3 Beschrijving van je bedrijf..............................................................................................................................7
Hoofdstuk 2: Imago-onderzoek..............................................................................................................................9
2.1 Bedrijfimago...................................................................................................................................................9
2.2 Onderzoek.......................................................................................................................................................9
2.3 Resultaten met leidinggevende........................................................................................................................9
2.4 Bevindingen van het onderzoek....................................................................................................................10
Hoofdstuk 3: Analyse van de omgeving en concurrentie...................................................................................10
3.1 Invloed van de omgeving en concurrentie....................................................................................................10
3.2 Analyse en conclusie.....................................................................................................................................17
Hoofdstuk 4: Analyse van commercieel en financieel beleid.............................................................................20
4.1 Commerciele beleid......................................................................................................................................20
4.2 Financiele beleid...........................................................................................................................................24
Hoofdstuk 6: Opstellen activiteitenplan..............................................................................................................32
6.1 Keuze doelstelling.........................................................................................................................................32
6.2 SMART..........................................................................................................................................................32
6.3 Commerciele activiteiten..............................................................................................................................33
6.4 Welk gebied er actie ondernomen moet worden...........................................................................................33
6.5 Welke mensen en middelen ga ik inzetten.....................................................................................................33
6.6 Planning en tijdlijn.......................................................................................................................................33
6.7 Berekening verwachte omzet.........................................................................................................................34
6.8 Kosten van de mensen die worden ingezet....................................................................................................34
6.9 Exploitatiebegroting.....................................................................................................................................35
Hoofdstuk 7: Evaluatie.........................................................................................................................................36
7.1 Hoe ging de uitvoering..................................................................................................................................36
7.2 Welke nieuwe inzichten leverde de interne en externe analyse op...............................................................37
7.3 Wat had ik anders moeten aanpakken..........................................................................................................37
7.4 Conclusie.......................................................................................................................................................37
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