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Summary

Summary COM3708 EXAM NOTES.

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  • Course
  • COM3708 - Advertising And Public Relations (COM3708)
  • Institution
  • University Of South Africa

COM3708 EXAM NOTES. Advertising And Public Relations. Relationship management theory Ledingham proposes that relationship management theory be accepted as a general theory of public relations. He believes that the appropriate domain of public relations is the relationship and that the theory can...

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  • October 25, 2021
  • 12
  • 2021/2022
  • Summary
  • com3708
  • University of South Africa
  • COM3708 - Advertising And Public Relations (COM3708)
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