Exam (elaborations)
MKT 101 Quiz 1 Questions and Answers
- Course
- MKT 101 Quiz 1
- Institution
- Hofstra University
MKT 101 Quiz 1 Questions and Answers Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers. A) production concept B) marketing concept C) product concept D) societal conc...
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