Case
Marketing
- Course
- Institution
Marketing for management in hospitalrity and tourism HND
[Show more]
Seller
Follow
gasparriniserena
Content preview
MARKETING-WORKBOOKThis is the mandatory document to be submitted on StPMoodle
ASSIGNMENT SUBMISSION FORM
This sheet must be submitted with your assignment. Failure to complete, sign and submit this form along
with your work will result in a delay in marking your work. Marking can only be proceeding provided the
evidence of your declaration of originality of your work attached to your coursework.
Title: Marketing
College: St. Patrick’s College
Qualification Title HND Hospitality Management
Unit Number & Unit Title 8- Marketing in Hospitality Industry
Submission Deadline
Date of Submission
Learner Declaration
By submitting this form and signing below, I declare that:
I am the author of this assignment and that any assistance I received in its preparation is
fully disclosed and acknowledged in this assignment
I also certify that this assignment was prepared by me specifically for this course
I certify that I have taken all reasonable precautions to make sure that my work has not
been copied by other students
I confirm
‘Plagiarism’ that I have
is presenting understood
somebody the College’s
else’s work regulations
as your own. It includeson plagiarism
copying information directly from
I confirm that research resources are fully acknowledged
the Web or books without referencing the material; submitting joint coursework as an individual effort;
copying another student’s coursework; stealing coursework from another student and submitting it as your
own work.
Signature: …………………………………… Date:
, To be completed by Student
Learning Outcomes Assessment Task No Evidence
Criteria (Page
(please tick as Number)
appropriate)
LO1 Understand the concepts 1.1
1.2 ☐
of marketing in a services
industry context 1.3 ☐
1.4 ☐
LO2 Understand the role of 2.1 ☐
2.2 ☐
the marketing mix
3.1 ☐
LO3 Be able to use the
promotional mix 3.2 ☐
3.3 ☐
LO4 Understand the marketing 4.1 ☐
4.2 ☐
cycle in a services industry
4.3 ☐
environment
4.4 ☐
,Scenario
You have joined a team of Marketing Consultancy Firm, as a Marketing expert. Your line manager has asked you to form a
team and come up with a Marketing campaign for a client’s product. You could choose from the products below:
A Cruise holiday
Caribbean Cuisine
Scuba Diving
Task 1 – Group work (5 max) – The Marketing Show
As part of the Marketing Campaign, you are required to make a Group Presentation during the Product Launch in WEEK
5. (Time- 10 minutes). Your presentation should explain the following:
a. The various marketing concepts and the one chosen for your product with reasons. 1.1
b. Select the right combination of different methods (Marketing Mix) and explain the importance of this mix in selling the product. 2.1
c. Who the target market is and why they are important to be identified. 1.4
d. Select the right price for your product and explain why this pricing strategy is suitable. 2.2
e. Explain how combination of promotion methods of Sales Promotion and Public relations can play an important role in selling this
product. 3.1,3.3
f. Briefly plan and explain the advertising campaign for the product you have chosen. 3.2
g. Explain the rationale behind the choice of media for the promotion of this product. 4.3
h. After the Product Launch you will be evaluating the Marketing campaign based on the feedback you receive from the audience.
(Guidance on this will be available on the Moodle/VLE). 4.4
, You are advised to use www.sites.google.com as a platform to create a website to present your Marketing campaign.
Guidance on Creating Website will be provided on the VLE (Moodle) as well as during the lecture session.
Attach the Screen Shots of the Web pages that you have created in the following table:
https://sites.google.com/s/0B0ugYfncxCtSbHBZU0sxb2xDY28/p/0B0ugYfncxCtSQ0NWX2pDMU1Kekk/edit
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller gasparriniserena. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.93. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79650 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now