Interview
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Interview study book Principles of Marketing of Gary Armstrong, Stewart Adam, Sara Denize, Philip Kotler (Chapter 1-6) - ISBN: 9781486002535 (Notes in Marketing)
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NOTES IN MARKETING(Senior High School)
MARKETING
- process of buying and selling
BUYER (END USER)
- one who consumes the goods
SELLER
- retailer or wholesaler
RETAILER
- sells goods or items in small quantity
WHOLESALER
- the one who bought in large quantity from manufacturer
POINT OF ORIGIN
→ Where we extracted raw material from nature
→ Input
→ Output
→ Finished product
→ Buyer
MARKETING
- old civilization
- manufacturer, seller, buyers
- formally & normally happens from time to time
- point of production to point of consumption
- sari sari stores, online selling, business
- promoting, advertising, selling, dissemination of information
GENERIC EFFECT
- brand name to easily recognize the product
- generic core product
- photocopy not xerox
ECONOMIC Point Of View
- there are supply, there is demand
MARKETING Point Of View
- there are seller, there is buyer
MANAGEMENT Point Of View
- there is production, there is consumption
- creates value about customers
, CUSTOMER RELATIONSHIP
- Every time there is buying and selling
- between seller and buyer
COMPETITION
- opponent
- two brands, comparing, review first
DIRECT COMPETITOR
- same line, same product in market
INDIRECT COMPETITOR
- two business competing (food products)
TRADITIONAL MARKETING APPROACHES
1. PRODUCTION ORIENTATION
- the concentration of business is production who are their target market
- caters the consumer
- this approach requires a company to embark on mass production and its
distribution
Disadvantages:
MARKETING MYOPIA - change in demand, short sightedness, from one
brand to another (burger to pizza)
- never tell their customers
- we have a direct buyer
BUSINESS CLASS
A. Elite
B. Upper Class
C. Middle Class
D. Lower Class
E. Diwa - no means of livelihood
2. PRODUCT ORIENTATION
- product planning and development
- this approach focuses on the product and its innovation to attract customers
- innovation of the product (product innovation)
- development
- improve and enhance the quality
3. SELLING ORIENTATION
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