Grade 11 business notes/summary on business environments
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Creative thinking and
problem solving
What is creativity in business context
In business it’s about
Seeing same thing but thinking differently
Breaking down and rebuilding concepts to gain understanding and
insight
Organizing thoughts and available resources for good solutions
Discovery to gain insight on problem and different ways to deal with it
Rejecting obvious to find undiscovered solution
Differentiate competitors to gain competitive advantage
Importance of creativity
Gives business competitive advantage
Differentiates from competitors
Helps solve currant problems
Innovation to improve future performance
Attracts customers, more sales meaning higher profits
Keep up with rapid changes in marketplace
Developing creative problem-solving skills
Four pillar approach to creativity
Fluency: produce different ideas
that are developed through
creative thinking and Fluency
brainstorming with yours and
other teams
Flexibility: looking at concepts
from different views and Originality Ceativity Thinking
considering implications of
small changes
Originality: developing unique
ideas with newness and
creativity Flexability
Elaboration: adding details and
depth to different solutions
SCAMPER
Helps business come up with new ideas to improve and develop
existing product or service
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