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Samenvatting Nima B2 colleges

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Samenvatting van de colleges van Nima B2

Preview 2 out of 12  pages

  • January 11, 2022
  • 12
  • 2021/2022
  • Summary

1  review

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By: aylapouwels • 2 year ago

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By: sannedekruyf • 2 year ago

Translated by Google

Would be nice if you can also explain why this is only 1 star? Giving someone a bad review without explanation is not quite fair, seems to me.

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By: aylapouwels • 2 year ago

Translated by Google

It is not a summary of the lectures, it is the literal words that are overtapped in the sheets and taken over the models. If you have access to the sheets yourself, it is therefore not of added value to purchase this summary. Furthermore, most of the things that are important to make the cases are missing. Hence the 1 star.

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NIMA B2 samenvatting
Les 1
Business to business is anders dan business to customer. Een aantal verschillen zijn:
- Minder klanten
- Grotere transacties
- Koopmotieven meer gericht op efficiëntie
- Vaak meer complexe producten
- Inkopers meer echte specialisten
- Sterkere relatie tussen verkoper en klant, meer loyaliteit
- Conjunctuurgevoelig
- In de B2B is de DMU veel groter

Meerdere invloeden op het koopgedrag wanneer het om B2B gaat:
A) De omgeving
• Marktvorm: zijn de afnemers monopolisten, etc.
• Ondernemersklimaat; per land of regio kan dat verschillen. Welke regels zijn stimulerend
of juist desastreus? (denk aan Rusland of de Brexit)
• Reciprociteit; afnemer leverancier nemen over en weer producten van elkaar af.
B) De organisatie
• Ondernemersactiviteiten: kwetsbaarheid, inschatten hoe belangrijk jouw product is voor
het eindproduct/dienst

, Afweging voor bedrijven; To make or buy?
Zelf of outsourcen?
Zelf: Lagere kosten, know how in het bedrijf houden, kwetsbaarheid verkleinen.
Outsourcen: Kostenvoordeel/verbeteren van bedrijfsresultaat, je concentreren op de kern
van je eigen organisatie, anderen zijn specialisten, etc.

Inkoopsituatie 3 smaken:
- New task buying (bijv. Brightspace van de HvA, moeilijk en kost heel veel geld)
- Modified rebuy (bijv. koffiemachine)
- Straight rebuy: (als iets op is dan wordt het automatisch besteld, bijv. printpapier)

Hoe bepaal je voor welke leverancier je kiest?
- Kwaliteit (hoge kwaliteit maar duur)
- Op tijd leveren (...of altijd op tijd maar kwaliteit zo/zo)
- Prijs (...hoge prijs maar ook goede kwaliteit...)

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