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Samenvatting Medialandschap (AY)

2 reviews
 62 views  2 purchases
  • Course
  • Medialandschap (77521600AY)
  • Institution
  • Universiteit Van Amsterdam (UvA)

In deze samenvatting vind je een overzicht van de key concepts van het vak Medialandschap en de bijbehorende betekenissen. Met deze samenvatting heb ik een 8,1 gehaald op het tentamen.

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Document information

  • January 20, 2022
  • 9
  • 2019/2020
  • Summary

Subjects

  • medialandschap
  • media
  • landschap
  • 77521600ay

Written for

  • Universiteit van Amsterdam (UvA)
  • Communicatiewetenschap
  • Medialandschap (77521600AY)
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2  reviews

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By: laurewilschut • 2 year ago

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By: lunacara • 2 year ago

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By: femkealtena • 2 year ago

Translated by Google

Hi Luna! I like to hear what you didn't like about the summary, so I can see if I can work on this for the next time. Greet Femke

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Content preview

OVERZICHT KEYCONCEPTS


Week 1: 1. One-way; hetzelfde bericht wordt
5 characteristics of mass media overgebracht door de media naar het
publiek.
2. Experiental goods; orginaliteit, eigen
verhaal vertellen is belangrijk. Het gaat
om immateriële zaken.
3. First-copy costs; lage marginale kosten,
economies of scale
4. Cheap re-versioning; spinn-off
producten, verkoop op andere formats -
> economies of scope.
5. High risk; smaak consument verandert
steeds, hoge first-copy costs.

Economies of scale, economies of scope Economies of scale = aanbod stijgt, prijs daalt.
Economies of scope = verkoop product/dienst
op andere platforms/markten.
 Lage marginale kosten
Dual product market Mediabedrijf levert zowel content als publiek.
content wordt verkocht aan het publiek en het
publiek wordt verkocht aan adverteerders.
Convergence, Interactivity, Diversification, 1. Convergence = samengaan van
Mobility verschillende functies van producten.
Bijvoorbeeld Iphone, die foto’s maakt.
2. Interactivity = verdwijnen van one-way
messages; geen onderscheid in zender-
ontvanger.
3. Diversification = groot media-aanbod;
consument kan hieruit kiezen en is dus
in controle.
4. Mobility; gemakkelijk communiceren
met anderen vanwege media
(grensloos).
Technological determinism Technological determinism = technologie is de
oorzaak van sociale verandering.
 Vereenvoudigt + overdrijft (overplay)
rol van technologie m.b.t. sociale
context.
 Technologie = drijvende veerkracht
achter menselijke geschiedenis
 Technologie brengt vooruitgang
 Technologie bepaalt onze sociale
structuur, onze cultuur.
McLuhan’s optimism vs Postman’s pessimism 1. Optimisme ziet de komst van digitale
media; technologie als iets positiefs.
 Medium is the message
 Verbetert zintuigen
 Nieuwe, coole media
 Zorgt voor actief (globaal) publiek;
mensen niet geisoleerd.
2. Pessimisme ziet de komst van digitale


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