Other
GLO-BUS Decisions & Reports Competitive Intelligence Reports — Comparative Competitive Efforts Year 10
- Course
- Institution
GLO-BUS Decisions & Reports Competitive Intelligence Reports — Comparative Competitive Efforts Year 10
[Show more]
Seller
Follow
dennys
Reviews received
Content preview
24/5/2020 GLO-BUS Decisions & ReportsIndustry 3 Competitive Intelligence Reports — Comparative Competitive Efforts Year 10
Co. D
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 295 290 425 276 260 309 -10.7%
P/Q Rating (1 to 10 stars) 6.5★ 6.5★ 5.5★ 5.4★ 5.7★ 5.9★ -8.5%
Brand Reputation (prior-year image) 77 82 76 78 81 79 -1.3%
Number of Models 3 3 4 2 2 2.8 -28.6%
Retail Multi-Store Chains 57 46 46 57 50 51 +11.8%
Outlets Online Retailers 122 91 91 140 107 110 +27.3%
Local Retailers 4,933 3,730 3,730 5,210 4,250 4,371 +19.2%
Retailer Support ($ per unit) 7.72 8.92 8.64 10.99 5.73 8.40 +30.8%
Advertising Budget ($000s) 3,150 3,700 3,000 5,000 3,000 3,570 +40.1%
Website Displays ($000s) 2,200 1,800 1,500 3,250 1,800 2,110 +54.0%
Sales Promotions — Weeks 2 2 3 1 1 1.8 -44.4%
Discount 15.0% 18.0% 10.0% 22.0% 15.0% 16.0% +37.5%
Warranty Period (days) 180 180 180 180 360 216 -16.7%
Demand for ACC Units (000s) 388.8 403.4 196.7 409.4 436.6 367.0 +11.6%
Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0
AC Camera Units Sold (000s) 388.8 403.4 196.7 409.4 436.6 367.0 +11.6%
Market Share 21.2% 22.0% 10.7% 22.3% 23.8% 20.0% +2.3pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 28.0% 32.0% 5.0% 40.0% 0.0% Avg. Discount = 21.0%
Value Index 78 84 39 85 0 Avg. Value Index = 72
Special Contract Units Sold (000s) 0.0 0.0 0.0 40.9 0.0 Total Units = 40.9 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 2,200 1,700 1,650 3,100 1,400 2,010 +54.2%
Discount to Online Retailers 11% 17% 11% 12% 16% 13.4% -10.4%
P/Q Rating (1 to 10 stars) 7.3★ 6.3★ 5.0★ 7.3★ 5.1★ 6.2★ +17.7%
Brand Reputation (prior-year image) 77 82 76 78 81 79 -1.3%
Number of Models 2 2 1 1 1 1.4 -28.6%
Online Retailers 31 50 32 50 42 41 +22.0%
Website Displays ($000s) 2,500 1,900 1,500 5,000 1,800 2,540 +96.9%
Search Engine Advertising ($000s) 2,600 2,140 1,500 10,000 2,000 3,648 +174.1%
Retailer Recruitment ($ per unit) 142.46 78.43 109.81 750.00 61.98 228.54 +228.2%
Warranty Period (days) 180 180 180 180 180 180 0.0%
Drone Unit – Direct (company website) 45.9 58.2 48.7 23.2 63.8 48.0 -51.7%
Demand 3rd-Party Retailers 17.9 25.5 10.7 12.0 24.2 18.1 -33.7%
(000s)
Total Demand 63.8 83.7 59.4 35.2 88.0 66.0 -46.7%
Gained/Lost (due to stockouts) 0.0 0.0 0.0 0.0 0.0 0.0
UAV Drone Units Sold (000s) 63.8 83.7 59.4 35.2 88.0 66.0 -46.7%
Market Share 19.3% 25.4% 18.0% 10.7% 26.7% 20.0% -9.3pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High End High End
D
C
A A
Price and P/Q Rating
Price and P/Q Rating
B
A A
B B
E D
C C
D B D
E E
C
E
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2019 GLO-BUS Software, Inc. Page 1
This study source was downloaded by 100000840403022 from CourseHero.com on 01-27-2022 11:15:00 GMT -06:00
https://www.glo-bus.com/users/program/cir/comparative-efforts 1/4
https://www.coursehero.com/file/62545310/Competitie-Intelligence-Reportpdf/
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller dennys. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
Recently viewed by you
