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Competitive Intelligence Reports — Comparative Competitive Efforts Year 12
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Competitive Intelligence Reports — Comparative Competitive Efforts Year 12 (2022)
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Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 12Co. G
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 431 225 290 245 490 482 436 239 225 250 225 322 +35.4%
P/Q Rating (1 to 10 stars) 7.8★ 4.3★ 5.3★ 5.4★ 8.2★ 8.1★ 7.9★ 4.6★ 4.6★ 4.7★ 4.7★ 6.0★ +31.7%
Brand Reputation (prior-year image) 76 76 78 85 76 72 73 84 77 82 62 76 -3.9%
Number of Models 4 2 3 3 3 3 3 3 3 3 3 3.0 0.0%
Retail Multi-Store Chains 61 36 61 57 63 54 64 53 36 51 32 52 +23.1%
Outlets Online Retailers 169 72 169 144 160 127 190 122 72 112 66 128 +48.4%
Local Retailers 5,770 3,000 5,770 5,210 6,087 4,790 6,190 4,650 3,000 4,380 2,760 4,692 +31.9%
Retailer Support ($ per unit) 8.95 4.89 7.00 4.79 13.39 13.27 9.28 4.69 6.30 9.12 4.54 7.84 +18.4%
Advertising Budget ($000s) 3,500 2,000 3,115 2,100 4,500 4,924 3,490 4,000 4,000 3,350 2,500 3,407 +2.4%
Website Displays ($000s) 3,500 1,750 2,181 1,800 4,200 2,256 3,092 2,600 3,200 2,400 1,500 2,589 +19.4%
Sales Promotions — Weeks 12 1 5 2 4 16 14 1 1 1 1 5.3 +164.2%
Discount 15.0% 10.0% 16.0% 20.0% 18.0% 17.0% 19.0% 25.0% 20.0% 20.0% 10.0% 17.3% +9.8%
Warranty Period (days) 90 120 120 90 180 180 60 120 90 120 60 112 -46.4%
Demand for ACC Units (000s) 335.2 349.7 392.8 521.7 239.0 260.0 308.3 471.0 476.4 438.5 376.6 379.0 -18.7%
Gained/Lost (due to stockouts) +12.9 -9.8 +15.1 +20.0 +9.2 +10.0 +11.8 +18.1 -51.1 +16.8 -59.5 -0.6
AC Camera Units Sold (000s) 348.1 339.9 407.9 541.7 248.2 270.0 320.1 489.1 425.3 455.3 317.1 378.4 -15.4%
Market Share 8.4% 8.2% 9.8% 13.0% 6.0% 6.5% 7.7% 11.7% 10.2% 10.9% 7.6% 9.1% -1.4pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 35.0% 0.0% 35.0% 29.0% 0.0% 40.0% 40.0% 31.0% 20.0% 32.0% 0.0% Avg. Discount = 23.8%
Value Index 70 0 78 86 0 66 72 83 76 80 0 Avg. Value Index = 76
Special Contract Units Sold (000s) 0.0 0.0 0.0 52.2 0.0 0.0 0.0 47.1 0.0 43.9 0.0 Total Units = 143.2 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,765 1,730 1,500 1,367 2,100 2,459 1,806 1,255 1,150 1,600 1,100 1,621 +11.4%
Discount to Online Retailers 15% 11% 14% 13% 10% 9% 17% 10% 15% 9% 15% 12.5% +36.0%
P/Q Rating (1 to 10 stars) 7.4★ 7.0★ 5.6★ 5.4★ 7.6★ 7.5★ 7.8★ 4.5★ 5.0★ 6.0★ 4.2★ 6.2★ +25.8%
Brand Reputation (prior-year image) 76 76 78 85 76 72 73 84 77 82 62 76 -3.9%
Number of Models 2 2 1 1 3 2 2 1 1 2 2 1.7 +17.6%
Online Retailers 48 36 38 42 30 55 46 46 53 40 34 43 +7.0%
Website Displays ($000s) 3,250 2,000 2,000 3,000 3,000 2,511 1,896 3,200 3,000 3,500 1,500 2,623 -27.7%
Search Engine Advertising ($000s) 3,250 2,600 2,200 3,000 2,850 5,150 3,274 4,200 5,000 3,800 1,500 3,348 -2.2%
Retailer Recruitment ($ per unit) 105.18 120.54 88.89 92.53 110.50 644.23 65.92 155.96 44.12 138.89 41.90 146.24 -54.9%
Warranty Period (days) 90 120 120 90 180 180 60 90 90 120 60 109 -45.0%
Drone Unit – Direct (company website) 70.5 75.1 63.9 82.1 64.2 49.3 67.2 88.9 110.7 88.1 75.6 76.0 -11.6%
Demand 3rd-Party Retailers 30.9 22.4 22.5 28.1 18.1 5.2 26.2 20.8 34.0 18.0 27.3 23.0 +13.9%
(000s)
Total Demand 101.4 97.5 86.4 110.2 82.3 54.5 93.4 109.7 144.7 106.1 102.9 99.0 -5.7%
Gained/Lost (due to stockouts) +5.7 +5.5 +4.9 +6.2 +4.7 +3.1 +5.3 +6.2 -4.0 +6.0 -42.6 +0.1
UAV Drone Units Sold (000s) 107.1 103.0 91.3 116.4 87.0 57.6 98.7 115.9 140.7 112.1 60.3 99.1 -0.4%
Market Share 9.8% 9.5% 8.4% 10.7% 8.0% 5.3% 9.1% 10.6% 12.9% 10.3% 5.5% 9.1% 0.0pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High End High End
F
E
F
A E A
A G B B
G
C A C
Price and P/Q Rating
Price and P/Q Rating
D B D
E E
F J F
G C G
H D H
C
D I H I I
J H J J
K I K
B
K K
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2019 GLO-BUS Software, Inc. Page 1
, Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 12
Co. G
Europe-Africa Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 393 225 290 250 479 459 418 234 225 235 225 312 +34.0%
P/Q Rating (1 to 10 stars) 7.8★ 4.3★ 5.3★ 5.4★ 8.2★ 8.1★ 7.9★ 4.6★ 4.6★ 4.7★ 4.7★ 6.0★ +31.7%
Brand Reputation (prior-year image) 76 76 78 85 76 72 73 84 77 82 62 76 -3.9%
Number of Models 4 2 3 3 3 3 3 3 3 3 3 3.0 0.0%
Retail Multi-Store Chains 62 27 58 57 64 59 68 52 28 48 22 50 +36.0%
Outlets Online Retailers 172 60 150 144 145 134 188 115 57 95 48 119 +58.0%
Local Retailers 6,100 2,500 5,500 5,350 5,872 5,478 7,000 4,600 2,350 4,000 1,900 4,605 +52.0%
Retailer Support ($ per unit) 8.57 4.97 7.82 5.94 11.38 8.73 7.88 4.76 5.31 7.75 4.76 7.08 +11.3%
Advertising Budget ($000s) 3,000 1,750 2,375 1,800 3,800 3,783 3,849 4,000 2,800 2,100 1,400 2,787 +38.1%
Website Displays ($000s) 3,000 1,500 1,875 1,600 3,700 2,095 2,704 2,600 2,800 2,000 1,200 2,279 +18.6%
Sales Promotions — Weeks 4 1 5 2 3 1 14 1 1 3 1 3.3 +324.2%
Discount 15.0% 10.0% 15.0% 20.0% 18.0% 22.0% 19.0% 25.0% 20.0% 12.0% 10.0% 16.9% +12.4%
Warranty Period (days) 90 120 120 90 180 180 60 120 90 90 60 109 -45.0%
Demand for ACC Units (000s) 320.8 289.5 331.0 421.2 210.9 200.5 295.8 439.2 376.7 387.0 302.3 325.0 -9.0%
Gained/Lost (due to stockouts) +12.0 -8.1 +12.4 +15.8 +7.9 +7.5 +11.1 +16.5 -40.4 +14.5 -47.8 +0.1
AC Camera Units Sold (000s) 332.8 281.4 343.4 437.0 218.8 208.0 306.9 455.7 336.3 401.5 254.5 325.1 -5.6%
Market Share 9.3% 7.9% 9.6% 12.2% 6.1% 5.8% 8.6% 12.7% 9.4% 11.2% 7.1% 9.1% -0.5pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 37.0% 0.0% 28.0% 31.0% 0.0% 40.0% 40.0% 31.0% 20.0% 32.0% 0.0% Avg. Discount = 23.5%
Value Index 80 0 70 87 0 69 75 85 76 86 0 Avg. Value Index = 79
Special Contract Units Sold (000s) 0.0 0.0 0.0 42.1 0.0 0.0 0.0 43.9 0.0 38.7 0.0 Total Units = 124.7 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,818 1,790 1,530 1,354 2,300 2,601 1,909 1,225 1,150 1,700 1,100 1,680 +13.6%
Discount to Online Retailers 15% 11% 14% 15% 10% 9% 17% 10% 15% 9% 15% 12.7% +33.9%
P/Q Rating (1 to 10 stars) 7.4★ 7.0★ 5.6★ 5.4★ 7.6★ 7.5★ 7.8★ 4.5★ 5.0★ 6.0★ 4.2★ 6.2★ +25.8%
Brand Reputation (prior-year image) 76 76 78 85 76 72 73 84 77 82 62 76 -3.9%
Number of Models 2 2 1 1 3 2 2 1 1 2 2 1.7 +17.6%
Online Retailers 34 32 32 38 28 32 35 35 39 32 28 33 +6.1%
Website Displays ($000s) 3,000 3,000 2,100 2,500 2,100 2,010 1,264 2,900 3,000 3,500 1,200 2,416 -47.7%
Search Engine Advertising ($000s) 2,750 2,700 2,000 2,600 2,500 4,534 2,588 3,700 4,500 3,200 1,200 2,934 -11.8%
Retailer Recruitment ($ per unit) 81.02 132.28 91.89 94.70 117.12 536.59 62.18 140.00 50.54 153.85 43.30 136.68 -54.5%
Warranty Period (days) 90 120 120 60 180 180 60 90 90 120 60 106 -43.4%
Drone Unit – Direct (company website) 56.8 61.7 53.9 64.7 47.3 35.0 50.9 80.9 87.6 68.3 60.4 60.7 -16.1%
Demand 3rd-Party Retailers 21.6 18.9 18.5 26.4 11.1 4.1 18.8 19.6 27.7 13.0 21.8 18.3 +2.7%
(000s)
Total Demand 78.4 80.6 72.4 91.1 58.4 39.1 69.7 100.5 115.3 81.3 82.2 79.0 -11.8%
Gained/Lost (due to stockouts) +4.4 +4.6 +4.1 +5.2 +3.3 +2.2 +3.9 +5.7 -3.2 +4.6 -34.0 +0.1
UAV Drone Units Sold (000s) 82.8 85.2 76.5 96.3 61.7 41.3 73.6 106.2 112.1 85.9 48.2 79.1 -7.0%
Market Share 9.5% 9.8% 8.8% 11.1% 7.1% 4.8% 8.5% 12.2% 12.9% 9.9% 5.5% 9.1% -0.6pts.
AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA
High End High End
F
E
F E
A A
G B B
G
A C C
Price and P/Q Rating
Price and P/Q Rating
A
D B D
E E
F J F
G C G
H D H
C
D I I
H I
K
B IJ H J
K
J
K K
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2019 GLO-BUS Software, Inc. Page 1
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