Cultural Entrepreneurship And Innovation (6314M0162Y)
Summary
Summary Summaries for all mandatory readings for Cultural Entrepreneurship and Innovation week 1
19 views 0 purchase
Course
Cultural Entrepreneurship And Innovation (6314M0162Y)
Institution
Universiteit Van Amsterdam (UvA)
One-page summaries of all mandatory readings for Business Administration Master's Entrepreneurship and Management in The Creative Industries track, for the course Cultural Entrepreneurship and Innovation.
Week 1:
1. Bradshaw & Holbrook (2007)- Remembering Chet: theorizing the
mythology of the s...
entrepreneurship and management in the creative industries
cultural entrepreneurship and innovation
bradshaw amp holbrook 2007
dubois 2012
wijnberg 1997
Written for
Universiteit van Amsterdam (UvA)
Master Business Administration EMCI
Cultural Entrepreneurship And Innovation (6314M0162Y)
All documents for this subject (7)
Seller
Follow
giorgia99
Reviews received
Content preview
Cultural Entrepreneurship and
Innova on
Week 1
Bradshaw & Holbrook (2007)- Remembering Chet: theorizing the
mythology of the self-destruc ve bohemian ar st as self-producer and
self-consumer in the market for roman cism
Paper in a nutshell
Case study about Chet Baker: his life was one of self destruc on. The authors argue that this self
destruc on is a pa ern rising from roman c self tragic behaviours that legi mise their ar s c
value in their self destruc ve pa erns.
Jazz as a highbrow art that is meant for and consumed by the community of musicians themselves-
but they are nancially successful bc of the public; dichotomy of commerciality vs ar s c integrity.
Commercial success is seen as the opposite of ar s c excellence. Self destruc ve behaviours
enable merging the two, as the ar st is not playing to make money (commercial success) but to
fund the behaviour. Self destruc on shows that this commerciality is destroying the ar st from the
inside hence reinforcing its perceived ar s c integrity.
Framework it’s working in/theore cal BG:
- Aesthe c approach to marke ng theory: how the pictorial and aesthe c presenta on of Chet
in uenced its music. Baker’s career morphed into a visual and musical display of self-destruc on
which proved to have strong market poten al. His self destruc on was perceived as “roman c” in
the Wertherian sense of being unable to live live without being consumed by it.
Roman c understanding of the ar st as a tragic gure who uncompromisingly rejected bourgeois
sensibili es and deliberately avoids materialis c values. This Bohemian trajectory was taken by
many ar sts and was roman cised.
- Historical framework, marketplace mythology
Findings
The market nds the myth of ar s c self destruc on appealing bc “We are inspired by musicians
who are seen to resist the market in favour of bohemian ideals – even at the expense of ar s c
self-destruc on – because therein lies the possibility, for us Roman c consumers, of complete
market emancipa on and absten on from bourgeois conformity.”
Contribu on
This paper contributes to the aesthe c approach to marke ng (which usually focuses on exploring
the symbolic and hedonic components of aesthe c consump on, aesthe c consump on pa erns,
and how cultural products provide insights into consumer culture) by showing the importance of
how a marke sed aesthe c domain can be problema c. Self destruc on and human costs are the
results.
1
fl
titititi tififiti ti
titt ti ti ti ti
tt
titititi ti tititititi ti fititi ti ti
ti ti titititi ti ti ti ti ti ti tititititi ti tititt
tititi
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller giorgia99. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.51. You're not tied to anything after your purchase.
