ECON 102 CHAPTER 6 PLANNING, STRATEGY, AND COMPETITIVE ADVANTAGES
Multiple Choice Questions(ch6)
32. The set of decisions that managers make to assist the organization to achieve its goals is known as:
A) strategy.
B) scenario planning.
C) SWOT analysis.
D) diversification.
E) related diversification.
Answer: A Page: 251 Difficulty: Easy Learning Objective: 1
33. A broad statement of the organization's purpose, products, and customer base that differentiate the
organization from its competitors is known as:
A) a functional-level plan.
B) a mission statement.
C) a SWOT analysis.
D) a focused low-cost strategy.
E) a focused differentiation strategy.
Answer: B Page: 251 Difficulty: Easy Learning Objective: 1
34. Another name for the business level of the organization is the level of the organization.
A) functional
B) departmental
C) corporate
D) divisional
E) first-line
Answer: D Page: 251 Difficulty: Easy Learning Objective: 2
35. GE Financial Services is an example of which level of management operations for General
Electric Company?
A) Functional
B) Corporate
C) Divisional
D) Departmental
E) None of the above
Answer: C Page: 251 Difficulty: Moderate Learning Objective: 2
36. Which level of management of a large organization contains the organization's marketing
department, R&D department, and human resources department for that level of the organization?
A) Divisional
B) First-line
C) Vertical
D) Scenario level
E) Multidomestic level
Answer: A Page: 252 Difficulty: Moderate Learning Objective: 2
, 37. Another name for the departmental level of the organization is the level of the organization.
A) functional
B) divisional
C) business
D) corporate
E) first-line
Answer: A Page: 252 Difficulty: Easy Learning Objective: 2
38. Which plan of the organization contains top management's decisions about the organization's
mission, goals, strategy, and structure?
A) Corporate-level plan
B) Divisional-level plan
C) Functional-level plan
D) Business-level plan
E) Departmental-level plan
Answer: A Page: 252 Difficulty: Easy Learning Objective: 2
39. Which type of organizational strategy states in which industries and in which markets the
organization intends to compete?
A) Divisional-level strategy
B) Departmental-level strategy
C) Functional-level strategy
D) Corporate-level strategy
E) Business-level strategy
Answer: D Page: 252 Difficulty: Easy Learning Objective: 2
40. General Electric Company sets a goal that every product line of the company should be either first or
second in its industry in market share. What type of goal does this represent?
A) Corporate-level
B) Divisional-level
C) Functional-level
D) Business-level
E) Multidomestic-level
Answer: A Page: 252 Difficulty: Moderate Learning Objective: 2
41. Which type of plan details the goals, strategy, and structure of a division within an organization?
A) Functional-level plan
B) Business-level plan
C) Departmental-level plan
D) Corporate-level plan
E) None of the above
Answer: B Page: 253 Difficulty: Easy Learning Objective: 2
Multiple Choice Questions(ch6)
32. The set of decisions that managers make to assist the organization to achieve its goals is known as:
A) strategy.
B) scenario planning.
C) SWOT analysis.
D) diversification.
E) related diversification.
Answer: A Page: 251 Difficulty: Easy Learning Objective: 1
33. A broad statement of the organization's purpose, products, and customer base that differentiate the
organization from its competitors is known as:
A) a functional-level plan.
B) a mission statement.
C) a SWOT analysis.
D) a focused low-cost strategy.
E) a focused differentiation strategy.
Answer: B Page: 251 Difficulty: Easy Learning Objective: 1
34. Another name for the business level of the organization is the level of the organization.
A) functional
B) departmental
C) corporate
D) divisional
E) first-line
Answer: D Page: 251 Difficulty: Easy Learning Objective: 2
35. GE Financial Services is an example of which level of management operations for General
Electric Company?
A) Functional
B) Corporate
C) Divisional
D) Departmental
E) None of the above
Answer: C Page: 251 Difficulty: Moderate Learning Objective: 2
36. Which level of management of a large organization contains the organization's marketing
department, R&D department, and human resources department for that level of the organization?
A) Divisional
B) First-line
C) Vertical
D) Scenario level
E) Multidomestic level
Answer: A Page: 252 Difficulty: Moderate Learning Objective: 2
, 37. Another name for the departmental level of the organization is the level of the organization.
A) functional
B) divisional
C) business
D) corporate
E) first-line
Answer: A Page: 252 Difficulty: Easy Learning Objective: 2
38. Which plan of the organization contains top management's decisions about the organization's
mission, goals, strategy, and structure?
A) Corporate-level plan
B) Divisional-level plan
C) Functional-level plan
D) Business-level plan
E) Departmental-level plan
Answer: A Page: 252 Difficulty: Easy Learning Objective: 2
39. Which type of organizational strategy states in which industries and in which markets the
organization intends to compete?
A) Divisional-level strategy
B) Departmental-level strategy
C) Functional-level strategy
D) Corporate-level strategy
E) Business-level strategy
Answer: D Page: 252 Difficulty: Easy Learning Objective: 2
40. General Electric Company sets a goal that every product line of the company should be either first or
second in its industry in market share. What type of goal does this represent?
A) Corporate-level
B) Divisional-level
C) Functional-level
D) Business-level
E) Multidomestic-level
Answer: A Page: 252 Difficulty: Moderate Learning Objective: 2
41. Which type of plan details the goals, strategy, and structure of a division within an organization?
A) Functional-level plan
B) Business-level plan
C) Departmental-level plan
D) Corporate-level plan
E) None of the above
Answer: B Page: 253 Difficulty: Easy Learning Objective: 2
