University of Maryland - IFSM 201 Week 4 Quiz. Questions And Answers. Latest 2022
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Course
IFSM 201
Institution
University Of Maryland
University of Maryland - IFSM 201 Week 4 Quiz. Questions And Answers. Latest 2022.A company is more likely to lose current customers if:
Question 1 options:
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A) the company is unable to resolve issues quickly and fairly.
B) the company does not offer a rewards program.
C)...
university of maryland ifsm 201 week 4 quiz questions and answers latest 2022
a company is more likely to lose current customers if
which of the following would not b
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IFSM 201
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IFSM 201 Quiz 4
A company is more likely to lose current customers if:
Question 1 options:
A) the company is unable to resolve issues quickly and fairly.
B) the company does not offer a rewards program.
C) the company sends many advertising emails.
D) the company's service representative does not seem to have all the needed
information from all the pertinent departments.
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Question 2 (0.25 points)
Which of the following would NOT be considered a primary application
supported by CRM.
Question 2 options:
Acquisition of new customers.
Retention of current customers.
Management of customers' accounts.
Management of customer-to-customer relationships.
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Question 3 (0.25 points)
(True/False). The primary financial impact of a robust CRM system results
from retaining current customers versus obtaining new customers.
Question 3 options:
A) True
B) False
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Question 4 (0.25 points)
, (True/False). Data warehousing and data mining mean the same thing when
applied to CRM.
Question 4 options:
A) True
B) False
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Question 5 (0.25 points)
(True/False). Demographic data is the collection of data related to customer
age, gender, location, income level, and so on.
Question 5 options:
A) True
B) False
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Question 6 (0.25 points)
Which of the following would be a typical use of data analytics?
Question 6 options:
To gather and store raw data about customers, products, transactions, etc.
To evaluate data in order to improve productivity and business gain.
To query the contents of a data warehouse.
To alert the analyst to gaps in current data set.
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Question 7 (0.25 points)
A data mining tool is:
Question 7 options:
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