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Complete samenvatting Business Research Techniques (BRT) - Grasple
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Complete summary of Business Research Techniques BRT. By making and studying this summary, I have achieved a nice grade for this course.
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Summary BRT GraspleGrasple 1
Business research: "a series of well-thought-out activities and carefully executed data
analyses that are aimed to help a manager avoid, solve, or minimize a problem."
1. Business research is well-thought-out
2. Business research entails gathering and analyzing data
3. Business research is meant to help managers make better decisions
Sound research is characterized by 6 hallmarks
1. Purposiveness: Know the “Why” of your research
2. Rigor: ensure a sound theoretical base and sound methodological design
3. Objectivity: drawing conclusions based on facts
4. Parsimony: “Shaving away” unnecessary details, explain a lot with little.
5. Replicability: Finding the same results if the research is repeated in similarly
6. Generalizability: Being able to apply the research findings in a wide variety of different
settings for fundamental research, but not for applied research.
The 7-step deductive research process
1. Define the business problem
2. Formulate the problem statement
3. Develop a theoretical framework (incl. hypotheses)
4. Choose a research design
5. Collect data
6. Analyze data
7. Write-up
, 1. Define the business problem
A good business problem is
1. Feasible
- is the problem demarcated?
- can the problem be expressed in
variables?
- are you able to gather data?
2. Relevant
-Managerial relevant – manager
needs to benefit
-Academical relevant – research
isn’t already done
2. Formulate the business statement
-Formulated in terms of variables
and relations
- Open-ended questions
- Stated clearly/unambiguously
Managerially and academically
relevant
Good research questions
1. Should collectively address the problem statement
2. First theoretical, then practical research questions
3. Stated clearly/unambiguously
Theoretical research questions Practical research questions
- context questions - Relationship questions
- conceptualizations questions - Implications question (how can your
results be implemented
- relationship questions
Variables need to be unambiguous variable names can’t be interpreted in multiple ways.
3. Develop a theoretical framework (incl. hypotheses)
1. defining the variables that you include in your study
Informative variable name
Variable definition without jargon
2. building a conceptual model and visualizing it
Dependent variables
Independent variables
Mediating variables
Moderating variables
Control variables
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