STR 581 WEEK 6 FINAL STRATEGIC PLAN (STUDY GUIDE)
Final Strategic Plan-Phase 3, Team A STR/581
March 13, 2017
Table of Contents:
• Executive Summary 3
• Company Background… 4
• Mission Statement 4
• Vision Statement 5
• Value Statement 6
...
Amazon is one of the most well-known web based businesses. Jeff Bezos founded
Amazon July 5, 1994, the company is based in Seattle the company serves customers worldwide.
In becoming one of the most successfully e-commerce companies Amazon focuses on offering
convenience, the best prices, as well as a great selection on every product available. Amazon
started as an online bookstore but diversified quickly into adding other items Amazon carries a
variety of products the includes clothes, jewelry, books, health care products, and much more.
Amazon is a leader in the e-commerce that continues to blossom (Schneider, 2017). Amazon
faces challenges when it comes to changes in the market, consumers demand, demographics,
ethical issues, and shipping cost (McKevitt, 2016). Amazon introduced Prime and really spiked
in numbers there are 54 million members in the U.S that spends about $1,100 every year
compared to $600 every year of those that are not members in the statistics taken in the fourth
quarter of 2015. Prime has sparked millions of interest in shopping with Amazon, which is
allowing them to be a leader in the e-commerce industry. Amazon’s has expanded in technology
tremendously and can supply the needs of every customer from advantages of PRIME members,
fire stick, food services, books, electronics, kindle electronic books, merchandise, and many
more innovations that generate revenue for the company (Kline, 2016). Amazon’s future
depends on their willingness to stay tech savvy as competing e-commerce companies. Amazon’s
application is another advantage of the company that allow Amazon to see the fruits of their
labor for the members that are loyal to the company and receiving products in the time frame
they are promised. Even though as customers know that there may be conflict, Amazon works
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ACADEMICAIDSTORE. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
