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Chapter 13-Marketing Communications and Advertising 244 questions (36 true/false, 178 multiple choice, 30 essay) | 100 % Verified Answers, Already Graded A $12.49   Add to cart
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  3. Tennessee Technological University
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  5. MKT 3400

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Chapter 13-Marketing Communications and Advertising 244 questions (36 true/false, 178 multiple choice, 30 essay) | 100 % Verified Answers, Already Graded A
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TRUE/FALSE 1. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence their opinion or elicit a response. ANS: T PTS: 1 REF: 396 OBJ: 13-1 TYPE: Def TOP: AACSB Communication| TB&E Model Promotion 2. The promotional mix is...

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  • March 11, 2022
  • 63
  • 2021/2022
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